he invites bob taft there to bury the hatchet and hopefully not have bob taft bury the hatchet in him. because bob taft, there were a lot of conservatives who were hurt at what happened at the convention, in the change of the rules. if bob taft did not in any way, shape or form support eisenhower, eisenhower was going to have a very difficult time of it. the two men finally meet and i submit to you this is the last time you're going to see a moderate and conservative being nice to each other in the republican party to the present day. before the republican party is rent apart by nixon and rockefeller in 1960, by goldwater in 1964, et cetera. this is bipartisanship within a party. there's got to be a name for that. and if anybody can think of a name, let he, me know. i'll use it in the book and footnote it and give you credit for it because there's got to be a name for two wings of the party coming together, maybe the word is just "smart." long before nixon discovered in 1968 that race-baiting in the south would bring republican votes to the table and take them away from the democratic

>> bob taft, mr. republican from ohio, it's fair to say was the champion of the isolation swing of the republican party. that is to say, the wing profoundly suspicious of international organizations like the u.n. suspicious of, later on, the korean war. suspicious of projecting american military power around the world as opposed to building up american defenses here at home. former president herbert hoover would certainly have been in that camp as well. dewey, on the other hand, is someone who had morphed. as a young man, he had been a quasi isolationist and the unique thing was to watch him back an analyst and a champion of bipartisan foreign policy. >> given that, what is the impact of that attitude on all of his presidential bids? he runs in '44 and '48. >> it didn't win all the votes, it's fair to say. it didn't win the presidency. in 1944, there was a significant conflict between dewey and fdr. even though dewey had agreed that politics stops at the water's edge, they didn't agree on the united n

>> bob taft, mr. republican from ohio, is fair to say he was the champion of the isolationist wing of the republican party. that is to say, the wind profoundly suspicious of international organizations like the u. n. suspicious of litter on the korean war. suspicious of projecting american military power around the world as opposed to building up a american defenses here at home. former president herbert hoover would have been in that camp as well. the thomas e. dewey is somebody who had morphed. from a young man, he had been an isolationist. one of the interesting things is to watch him become a committed internationalists and a champion of bipartisan foreign policy. >> given that, what is the impa of that attitude on all of his presidential bid? he runs in 1940, 1944, 1948. >> i think it was safe to say it was statesmanlike. it did not win him any votes. in 1944 there was a significant conflict between thomas e. dewey and fdr. they disagreed over the united nations. specifically, would the united na

would it be the isolationist, conservative midwestern party of bob darst taft or would it be the internationalistngs weigh and calculate the chances of which party he might be running against. he was very reluctant to run, wasn't he? >> he did not want to run. of course, it was -- who could have beat dwight eisenhower? it was like running against jesus christ. it was an impossible thing to win. and as richard said, he's got it exactly right. if it had been robert taft as the opponent, i think adlai would have relished running because there would have been a clear difference in philosophy about america's place in the world. but you got to remember the democrats tried to draft general eisenhower. the democrats tried to get eisenhower to run as a democrat. eisenhower was a candidate of both parties. >> well, newton minow, when adlai stevenson gave the welcoming address at the democratic national convention in chicago, in 1952, was he a nationally known figure at the time? was he considered a candidate? >> he was not that well known. i remember the first time he appeared on national television was th

i mean, we think of ronald reagan, maybe somebody like bob taft.s there anybody else we can compare barry goldwater to? >> who would like to take that one? >> not alive today. >> well, i would say -- i would say there are two people. ron paul and ronald reagan. i think he compares to ron paul in that ron paul is a very straight-forward speaker who doesn't really care what the press thinks, but he just speaks from his heart about his ideas. it is his downfall, it was part barry's downfall. but also reagan-like in that the core of his ideas that barry ran on, reagan later implemented, but he just had -- reagan had a smoother style. he was mr. hollywood. he, not only did he not have a tin ear, but he had that wonderful smile and people loved him and he made people laugh. but he ran, basically, on the same ideas that goldwater did and brought over, you know, won in a landslide. so sometimes when rick says that people didn't like barry's ideas or weren't ready for them. i don't really think that is a very fair assessment. i think the assassination playe

again, here's an interesting negative attack an eisenhower from, the bob in the spot is robert taft,enator from ohio who was seen as having sort of captured eisenhower. that eisenhower had capitulated to taft in his far sort of considered at the time, far right conservative philosophy to get the nomination. he made an unholy alliance with ♪ >> ike. >> bob. >> ike. >> bob. we must lower taxes, bob. >> yes, ike, we must lower >> but we have to spend more for defense, bob. >> you see, ike, we agree perfectly. >> bob. >> ike. >> will bob give ike the additional money for defense after ike cuts taxes? stay tuned for a musical interlude. ♪ >> ♪ rubin, rubin i've been thinking about the general and his mob if you're voting for the general you really are electing bob let's vote for adelaid and john ♪ again, a mann: disguised in a humorous way, using humor to disguise the attack. interesting, basically, saying that eisenhower and suggesting that eisenhower and taft were romantically involved. way ahead of its time. [laughter] ok, we think of kennedy. now we'll jump ahead to 1960. the 1956 cam

had capitulated to taft in his far sort of considered at the time, far right conservative philosophy to get the nomination. he made an unholy alliance with [video clip] ♪> >> ike. >> bobwe must lower taxes, bob. >> yes, ike, we must lower taxes. >> but we have to spend more for defense, bob. >> you see, ike, we agree perfectly. >> bob. >> ike >>. >. >> bob. >> will bob give ike the additional money for defense after ike cuts taxes? stay tuned for a musical interlude. ♪ rubin, rubin, i've been thinking about the general and his mob if you're voting for the general you really are electing bob let's vote for adelaide and john n ♪ [end clip] mr. mann: disguised in a humorous way, using humor to disguise the attack. interesting, basically, saying that eisenhower and suggesting eisenhower and taft, perhaps, were romantically involved. way ahead of its time. now we'll jump ahead to 1960. the 1956 campaign was a repeat of 1952, so we'll jump ahead to kennedy and nixon in 1960. this is where we're going to really look closely at what political advertising in a presidential campaign looked like. we'll look at 1964, where i argue it turned dramatically. and then we'll look at 19