[inaudible conversations] [inaudible conversations] >> bob weil is the publishing director of live right here first of all, what is live right? >> live right as the newly published in 1917.home of the first books of hemingway, faulkner, norton bought it in 1973, we launched a in 2012 and we are in our third season with already many bestsellers. >> what is the point of having a lot of imprints under one publisher? >> against the diversity of books where we have different from norton, many similarities. relay for translation. we like sometimes edgier books here we both do high-quality books, but it's the way of branching out the norton name and in many ways we are alike, but express editors differently. >> mr. weil, let's start with a couple books coming out this fall. the server pulitzer prize winner edward wilson. >> s., at both the muslim pulitzer prize twice. he's written a book called the meaning of human existence with 15 assays really examining how we came to be on the challenges of human existence in the future. he says we pass the wine on which the natural selection of babies has