plus the ceo of activision, bobby kotick, is telling us how he's turning one of the most popular games into a sports league of its own. first, the dow surging back after a spike in rates this morning. a loss is what happens when there are more sellers than buyers those losses were short-lived with the dow closing basically flat so with stocks near record highs again, we thought we would play a little mission impossible stock. your mission, should you choose to accept it, find a cheap stock trading on the s&p at its highest valuations in a decade >> we have our own tom cruise at the desk in the form of tim seymour. >> maybe rob lowe. >> jack wagner, maybe. >> we talked about if the airlines are cheap i'll leave that to them, if they're so inclined. look at prudential financial that stock is trading ten times forward p/e. they just raised guidance recently if you're looking for places that still offer value, and potentially a rising rate environment, a name like pru will get you done. >> financials. >> with an insurance tail. >> i'm going to riff off of that i'm going to be a little bit

victories and a number offel ems to the game that made it conducive to e sports and activision and bobby kotickable job of laying the groundwork around this league and importantly, if you look at the buy-in that you've actually had in terms of the team structures that are based on cities at this point that are in north america as well as you mentioned internationally in shanghai and more importantly, if you look at the people that have invested in these teams including the crafts and the kronkys and you've had sponsorship and ownership associated with nba teams, as well it's a really, really impressive list of investors into the inaugural league. >> to my observation, it certainly is what does it mean for the stocks in this sector, the stocks that you follow, you invest in. what does it mean for activision >> yes so to each company it means something different. it you look at activision specifically, the way we look at it, what's nice in terms of how we thought about activision and one of the reasons that we own it, they're just a number of positive secular dynamics associated with the name tha