so bono and bobby shriver had this idea to keep a brand of philanthropy called red. >> so we didn't go to the csr, the corporate responsibility people. we don't go to the foundations. we go to the head of marketing with a great idea at these companies, and we say join us in this fight. so here we are ten years later, $360 million to the global fund, 70 companies have helped us that otherwise i don't think would be in the fight against aids. >> so you would go to the head of marketing, say, for bank of america, and they would -- even in. >> they're all in. i think when we look at companies, we look at can they help us with money to the fund? can they help us with awareness? do they have a skill set to get the job done? is there a courageous leader? brian moynihan is a courageous leader. >> i always feel like we're slighting companies or slight is the gates, or slighting apple, mark benioff, coca-cola, but you've been successful. the list is too long, but there are people who are at your core. >> absolutely. have been with us from the beginning. apple has given over $110 million in the f

just look at red, the organization founded ten years ago by bobby shriver and bono with the goal of making it easier for businesses and individuals to join the fight against aids. red's sponsored products and concerts have helped raise an astounding $360 million to buy hiv drugs for people who need them in subsaharan africa. we caught up with red as part of this year's dreamforce presentation, and i got to speak with deb dugan, the ceo of red, about how her company is changing the way we think about aids treatment. red is probably the most successful, from my point of view running "mad money" and examining corporations, most successful at what it does. just tell us how successful you've been. >> oh, my gosh. thank you so much. well, we came to be to solve a problem. so we've been successful at the global fund, which fights tuberculosis, malaria, and aids in its beginning years had countries giving in a war chest to do the right things and pool things together, and they wanted companies to come along. the first four years, there was $4 million that came from companies and $4 billion that ca