so i came here in midtown new york where i spoke to bobby watts was the executive director, the people who are's speaking for the homeless who can't speak for themselves. >> this initiative raises awareness and determination to implement strategies and programs that we know are successful. >> today awareness is all the rage, people dumped ice on their head. >> people know it's a big problem they don't nest really want to see it, when they do and their faces like this they get something called passion fatigue may need their overwhelmed by the side of this that they can't possibly help. >> i want to focus on and i hope people when they see a homeless person on the street that they see this as not only a person but a problem that needs our help and anna country as rich as ours that's the problem not just the homeless person is not the problem. >> we saw people slipping on pizza boxes on greenwich village. this has asked really helped, this guys trying to get him off the street, when you take these photos i think think in a way you say it's an in frenchman on the privacy of these people wh