on the event in order to promote theoff-piste potential of the area, particularly in late season >>boden: this is a great, very great investment ... we need to find new holidaymakers in mafrch and april and through these activities we could interest people through the world and especially in europe >>reporter: other sponsors too have been quick to align their brands with this new sport. >>bidaux: the idea is to show that fischer is not only fischer racing ski but is also about a free ride ski. last year we we sponsored one athlete who is in the speed riding this year with the idea being to show that we have a good free ride ski >>reporter: and even though it's still very much a niche sport, because of its skiing roots it has wider appeal to sponsors >>montant: we interest the ski market and this is a big market so it's more easy in speed riding to find some sponsor than in paragliding >>reporter: significantly, for good skiers at least, it's also much easier to learn than paragliding, and with costs of around 1500 euro for a new canopy and harness, setup costs are another obstacle that c

and we usually reach out to michael boden, but he's in buzzard bay, massachusetts, right now. he is on the phone with more. buzzard bay, doc, is that part of cape cod? >> caller: that extends into cape cod, the southern part of massachusetts. >> whews going on there right -- what's going on there right now? >> caller: right now, just a light rain has come in. but they expect by 8:00 in the morning to have heavy rain. afternoon to have winds up to 70 miles per hour and in the evening, up to 5 or the governor said, 8 feet of water above sea level. a lot of flooding in the deep side houses. and one of the interesting things, though, is that they discovered traffic, cars. if you are on the massachusetts turnpike, they won't -- there won't be any tows. monday's tows. >> they got rid of tolls on the highways to speed up the evacuation process so people didn't have to stop and pay the tolls. have there been any mandatory evacuations where you are? >> caller: there have been a few -- evacuations. we have gotten a lot of telephone call, warning calls from the concerned agencies in the