." >> that's steve and barrie boehne, they're the leading force in tandem.k at the grace. >> reporter: now what, you may ask, could a surfing star of the 1970s have to do with economics in 2013? >> isn't that great! >> reporter: well, steve boehne's life in the surf, which began at age 12 here in dana point, california, has involved shredding the waves, since 1958, on boards of his own invention. he's the founder and still maker and seller of legendary high end infinity surfboards. >> paul, you can use my board any time. >> reporter: even if his heavy lifting days are over. isn't this kind of a large surfboard? >> yeah, this is bigger than normal. it's a standup surfboard. it's become popular in the last five years. and a lot of the older guys really embraced it at first, because it's a little bit easier because you're already standing up. >> reporter: but these days, boehne's got a bigger problem than gnarly knees. >> 95% of the boards being sold in the world weren't made by us in california who started the surfboard industry. they're being made in other co