joining us now is david rosen steen, a product manager with bogle. what is new about youtube? >> we are here talking about content id. it allows content owners to provide a set of reference files, provide reference files in youtube. we generate video fingerprints and use this when a user videos are up loaded. we get something like 35 hours of user generated video every minute. iss one of those videos scant against the entire reverence of content file. we will apply the rights that the content holder told us to apply. >> because it is copyrighted or something like that? >> it is their content, they can tell us to do whatever they choose. if a user of lotus content and the use my content, i am ok with that, but i would like to run ads against that. there is a partnership and we share revenue with the content owner. this is becoming much more con -- much more common. >> why was it important for a google to show this product here on capitol hill to legislators and capitol hill staff? >> we are very proud of it. it is an opportunity for us to tell our story and make sure people und