it is a bohemith.f you are a brand, i manufacture something, i sell something, how do i get it so my amazon sales do not cannibalize my own sales? >> a lot of people struggle with do i want to promote traffic to my site or sell on amazon? your shoppers are shopping on both. you have to be on both. unfortunately, if you don't put your product on amazon, there's a good chance somebody else will. you want to control that channel or cycle to know what your shopper is going to see when they are on amazon and your site. you own the brand, the voice, the message. >> how do you decide whether to send them to amazon or your site? for most people, it's easier to buy on amazon, but you make less money. >> when trying to decide to send shoppers to amazon or your site, think about what is the bigger sales opportunity? amazon has a lot of shoppers looking for products like yours and your competitors. if you can use a little bit of your traffic to send them to amazon, you can take advantage of amazon's larger ecosyst