. >> bon jour. >> should we assume valentine's day is your biggest time of year? >> so valentine's day is the biggest sale day of the year. the biggest holiday is christmas. >> okay. >> why? christmas you're going to buy more gifts for many more people than valentine. you're supposed to buy only one for valentine. >> let me ask you because you have eight stores here in the city. what difference does it make in the way people are shopping online? they might be watching this thinking, geez, how do you get some chocolate to people by tuesday? >> lately, millenniums will not go to the store. they will go to a store if it has an experience, if they're going to learn, if there's something special about it, otherwise business is online. >> but it's hard to ship chocolate, right? doesn't it have to be kept cool? >> the good thing is chocolates are during the cold months. during the cold months i can send ground. that's not the problem. the problem between spring and fall when you send ground and the chocolate melts, you cannot do that. you need to send next day and that c