i think it is finding its audience, people are watching this and loving it, the director, bong joon—hois like a children's movie, beguiling, like fable, and then becomes dark and upsetting and is appealing to all those people although it should not be watched by young children because it does get incredibly and dark later on. it does pack a punch. is it a straightforward campaigning film or is it more nuanced about human feelings? it is not a campaigning film, what it is, most of all, i hope, is a beautifulfilm. it is enchanting and disturbing and dark and entertaining so i think we valued aesthetics over ideology. however, it is really dark and it ends up in a slaughterhouse for magical animals and as a consequence, a lot of people will become vegetarians! you say this is not a campaigning film but if you look at a number of otherfilms, hollywood movies, the inexorable drive is towards vegetarianism. is that what you think is the message of the film? it is not the message of the film, it is the inevitable consequence. i guess one of the messages is about cognitive dissonance. we treat