when you look at how successful _ bong joon-ho. when you look at how successful it _ bong joon-ho. been, - how successful it has been, just talk us through some of the factors behind the global appeal. i the factors behind the global a- eal. ~' ., appeal. i think there are number _ appeal. i think there are number of _ appeal. i think there are number of factors - appeal. i think there are i number of factors involved. appeal. i think there are - number of factors involved. my area of expertise is in film, cinema, and i think if you look at some of the directors that have emerged and become so successful that including bong joon—ho. this is a generation born in the 1960s, that went to university in the tumultuous 19805, university in the tumultuous 1980s, as korea entered a new democratic era, and then into the film industry in the 1990s. there were significant changes that happened, in terms of finances. the government went from trying to control the film industry to promote it and support it, and the government played a big impact on film and other areas of public culture too, an