bonnie herzog from wells fargo securities knows all about it. bonnie, welcome to the show.ell you, we sent one of our produce, out to a couple little areasround the studio where all the smokers gather. they are shamed into their corners on the streets out here. forced out of the buildings. not allowed to stand in certain places or most places. ey can only stand in certain places. i was surprised that these hacore folk liked these. >> yes. melissa: i was really surprised. when you asked people would you try this? we asked some smokers in the building. they said no. i don't want, not manly one of our floor directors said. but people seem to like these. it is a big business? >> it is. it is really growing quite rapidly. i thi it is offering the consumer an alternative especially for places where there are bans. it brings you more a freedom to va p as we say. melissa: vap? you vape? i had no idea. >> we're estimating that this market in terms of retail sales could more than double, possibly overa billion dollars thisyear. i'm still predicting that consumption of e-cigs could pa

some people like bonnie herzog from wells fargo believe it could be larger than that, $2 billion thisowing at quite a fast pace. liz: could i quickly ask you, if altria enters the market are you worried about any anticompetitive shenanigans where they say to all of the stores, if you're carrying our cigarettes which are popular you must carry our e-cigarettes before you carry say njoy's? >> well, i'm not too worried about that in terms, those are pretty risk-averse companies, big tobacco. they have had their share of litigation. i'm sure they don't want tt face anymore of it, certainly not from a company like ours. that wouldn't be very good pr from them. at the end of the day the consumer will decide what is the best product. we were the market leader when lorillard acquired blue a year-and-a-half ago and big tobacco entered the space and we're still the market leader today. so we feel like pretty good with our chances. >> we like the little guy so thank you, craig. >> thank you, liz. liz: craig joyce from -- craig weiss, from njoy. david: good idea but if you didn't start to smoke t

coming up tonight on "money," bonnie herzog from wells fargo investment joins me to talk about the boomingg grets -- e cigarettes. these ads are everywhere. they are expected to become a billion dollars business. we wonder when traditional companies get in on the action. we do a taste taste test. i don't smoke. i'm not a good candidate. i can't compare to anything. we went out and asked smokers. lori: all you have to do is go out front. melissa: that's exactly what we did. we let people try them out. that is booming business. everyone is making one and ads are everywhere. we want to get in on the action 5:00 p.m. eastern on "money". lori: we'll fill in for liz and dave on the "closing bell.". melissa: nice. lori: numbers as we close out the hour look where the markets are. we have a giant selloff with the dow dipping below that. back at 15,000. this is the support investors are putting in. the vix is off the charts. a lot of action. disappointing economic news. your guest said combined with disappointing economic news along with fed's tapering. a recipe for selling. that's where we're at.