-oming up, ve retailer - e-retailer bonobos get into womenswear. facebook turns 10 today.right back here. >> i've just been reflecting a lot on the first 10 years of facebook and one of the things that i remember from early on, when my friends used to do most of my computer science. now he works at facebook and runs most of our engineering. i remember right after releasing the first version of facebook at harper -- harvard, we had this conversation that is awesome that there is now this utility and community at our school. but someday, someone is going to build this for the world. it did not occur to me that it could be us. ♪ a in 2007, bonobos broke into crowded market with a simple strategy. now the red-hot menswear company is taking a similar approach as they fanned into womenswear. there's a new idea behind a new line for women. our ceo joins us here on set with some close from the . new line.g from the >> there will be a fashion show later. >> how does this line look? ayr, all yearunch round. pieces you can wear with versatility. an amazing pair of jeans with 30% stre

bonobos launched the women's year line yesterday.to go after the ladies. >> the idea is all year round. it is for essential pieces that you can wear. value over versatility. the genes with phenomenal 30% stretch. we are hearing amazing things from the woman wearing it. related to our pocket sweaters, it is one of those essential pieces in your wardrobe. >> the one challenging thing, and i will tell you this, about genes, is that you need to try them on. you might try on 50 pairs before you find the one that really works, that really fits. how does a woman shopping for jeans with you manage that? >> our whole company is built on a radical idea, which is that you can build trust and fit with online accord. when we started bonobos, people said that there was no way. teamilt a customer service -- >> what is ninja? >> a great, energetic, and emphatic service if you call or write that in. moreover, we have these great to turn policies that convince people they can take a chance on this. we are fighting the world has changed, with you mark

. >> whether it is trish buying a more air brand or meet going to bonobos, and im not sure of my sizend me three or four to try on and an easy way to return it? >> you got it. and we have now of course extended off-line. we have eight of these shops, dasically th are personath fitting rooms where you can try things on and they will ship it to you. something like that could be coming, but we want to earn the right to the brand.. we strongly believe we can do that online. >> here is a question. does expansion risk thepaoss the brand identity? here is hen allen of steven allen.alle >> it is always about doing it as good as you possibly can. anything we do, anyts only to get better. now we have a whole design team, we are able to do so much more, and frankly i think a lot better. >> one thing is interesting about tom's question, you have chosen to forgo a logo.. .why is that?hat? >> i would never want to wear that. when i was a kid i would cut off the alligators. i liked the idea of it. the idea of refinement. buying the best, having the best, but a lot of times thehe -- a lot of times it

bonobos is year six. guys want to touch and feel clothes.perience architected to e-commerce area? that is the guy shop. amazing one-to-one personalized service. we have two in new york, chicago, d.c., san francisco and boston. lori: what would you say the whole unit and business is worth? could you put a dollar value on it? >> i couldn't comment on that. we feel like if you look what is happening in the public markets, a lot to talk about michael kors. finding an asset with amazing margins and amazing growth is hard to do. if you look at e-commerce the challenge is not the growth, it is the margin. we have a portfolio of amazingly vertically driven e-commerce brands. where you not only have the great customer experience and growth of e-commerce but you have a brand. ayr was about let's get women waffled and we lucky to find maggie winter who had amazing vision for digitally clothing brand for ladies. lori: you have to come up with something new season after season. this is why we see consolidation in the fashion and beauty industry because d

. >> go to bonobos. >> more earnings coming out from activision, blizzard. >> really?appens in new york when i'm gone? there is a blizzard in the blizzard of earnings continues. we saw earnings that were weak from electronic arts and nintendo. activision looks like they are coming in strong. they report a non-gap revenue number and a gap revenue number but this appears to be a substantial increase of revenues over a year ago and well ahead of their guidance as well. i will compare to guidance. you know i don't like comparing two analysts. prior outlook for the non-cap deal --for the vivendi earnings per share, $.79 and the guidance was 72. they are doing better than expected in what could have been a very difficult quarter. fromxbox one, when happens console-based to a new and growing console base in the new game system is the name -- game neighbors -- game makers sell very few. it seems like they are bucking the trend. zard" because of vivendi? >> i'm amazed how seasonal their business is. the guidance for next quarter is about seven pennies. >> it's also about gameti

bonobo pointing to an end. and within quarters after it completes the deal for the smartphone company. it believes the turnaround will, as it reintroduces the motorola mobility brand to china. shares down four percent in company trade. sales could fall short of some analyst estimates. they blame weakness in emerging markets and a slumping demand for telecommunications providers. a new box for apple tv is now on the way. the company is talking to time warner cable as well as other potential partners to add video content. apple hopes to introduce a device by april and have it ready to sell by the holidays. that is the company news from the files of "bloomberg west." class a busy morning. washingtonoffices in in the storm are closed. things are looking brighter. maybe so. the u.s. budget deficit diminishes. could we go to a surplus? that is a major question in washington. we have got the right kind of talk on this. the former omb director and his wonderful book, creating a firestorm of debate in washington. wonder