when he goes to the naacp and disparagingly uses obama care, it's a boo line, meant to get a booen an it's meant to say to white voters, look, i went to the black community and i told it to them in their face using this em to get -- to say that i'm tough. >> i want to put a little context here what tourre just said. it's a good way to start this discussion. 1996, bob dole, 12% of the black vote, john mccain 2008, 4%. had republicans do not do well to put it mildly among the black vote. the point tourre is making, is this really about winning over black votes or is this making suburban might whites with the ? >> the they would be comfortable he's willing to stand up to the blacks and tell them and not show a different face. >>ened staing up to the blacks? >> absolutely. >> call the naacp an esteemed organization? >> the thing to think about it is think of these republican conventions we've seen and the analogy has been made to an nba game where the is taken gets filled with black people and the audience filled with white people. that's a party every four years wants to send a message t