this bookson we wrote was specifically to address your question.s weird world of exponential technology and strange business models comprehensible to organizations and institutions. >> this stuff is being implemented by your peers. >> competitors, people that want to disrupt your industry. >> people coming out of left field that you never seen before. >> these are the three elements you guys get into. talk us through these. >> there are three big rebalancing's between mind and machine, product and platform, core and cloud. theee the shift towards second word in those pairs. making more decisions whether it is data-driven or this machine learning revolution. the second one is a platform revolution and the third one is using the cloud to make decisions including a small group of people. >> we learned that most companies in the established economy today are too fond of mines and undermine the power of machines. they have product orientation. and they worked really hard on strengthening their core process and their core capability. they undervalue the