it is viewed by people in los angeles as the boondocks. piece, one wrote a long mockery of my homeland apart from other things. there are people there, including a man who is a real tech entrepreneur, who has built this company in this little town because he cares about its future and the conditions. we ask what the story of the town is. there is this local attachment and patriotism that is quite impressive. >> for example, in holland, michigan. >> holland, michigan. we went there after somewhere we knew in college was from holland. , it is a small town on the eastern shore of lake michigan. economically it is distinctive for having a high manufacturing proportion of gdp. anthropologically it is about 51% dutch, calvinist, conservative. half of one percent are jewish, including our friend who is there, part of a long scrap business. he was sayingo i'm going to go back to holland. we saw him. he has built a culture there with his wife that they have made a life that matters. they have all kinds of philanthropy. it is interesting to listen t