is something you might find compared to something that is a high price to vintage from burgundy or borelrri: your website is open to the world. a variety of priced wines, not super expensive. >> our site is for everyday consumers to impress someone at their house, a dinner party, a gift for a wedding. it is basically a cool way to learn about wind. gerri: you mentioned prices. we were talking about spotting a fake of their reuse said the deal is too good it could be fake. what about the label. >> the label is important. a lot of the stories we have been talking about, apparently a big deal is taking elmer's glue to put on the bottle. the glue residue stays around the label. that is an easy thing. once again those are really, really high-and bottles that are rare. gerri: that sophisticated. >> that sophisticated. gerri: what about the geography? >> release specific. piedmont, northern italy, champagne, obviously these relief famous regions have brandon have been around for a long time and tend to be worth more money. gerri: to try to pass it off as something you would want. the very expen