bowerman first began doing development early on in his career. late 1950's, early 1960's when he was coaching a lot of his track and field athletes, he was noticing that a lot of his athletes were either not performing well or the shoes were not working correctly, so he began early on to do a lot of testing and investigative work into shoemaking and how could he actually create something that would be better for his athletes. and so it was not until the early 1960's when he actually began making his own shoes for his athletes, and he actually began meeting with it a shoe cobbler designer to ask him questions and kind of the basics into what goes into making a shoe and how he could do that for his athletes, with that help to make them run faster, do better in their races, so he actually started to do a lot of research into that, and so the amazing thing he was able to do is within his close relationship and training with athletes such as phil knight, they had a close relationship, and after even phil knight had graduated from the university of ore

oregon's track and field team as we continue to look at the city's unique history, we learn about bill bowerman, inventor and cofounder of nike, his connection to this famous track and the impact on the running community. jennifer: the fitness and running culture here is one that is very well known in that that culture of jogging, running, and fitness really began here, particularly in the 1960's and 1970's, and then with the creation of nike here, it became this mecca for people coming to both, and run here at the university, but also to be in this space, this place, and get a sense of why that is so important, what does that mean to be connected to a place that has such importance for fitness and running and health. one of the most well-known track coaches here at the university of oregon, known here locally, but nationally and internationally, as well as very well known as someone who followingople jogging, running, and often well known as one of the founders of nike. came to the university of oregon to coach football in 1947, but then in 1949, he began coaching track and field and he got in

bowerman is the cofounder of nike and the full visit to eugene, oregon part of c-span3's american history tv and c-span2's book tv, you can also check out online any time /citiestour.g >> tonight on "q&a." >> there's a political act, riemer reactor herbert hoover, and those rules 90 years ago still govern the way we actually allow resources to be used in our economy today. >> limbs and university professor and former chief economist of the fcc thomas hayes led talks about -- thomas hazlett, which looks at the history and politics of u.s. fumigation policy. >> we went to this political system for allocating spectrum rights in 1927, within a couple of years, the regulators at the commission are renewing licenses, but very carefully noting that propaganda stations will not be allowed. and you had 1929 left wing stations, if i can use by the wle term owned ebd thehicago, w socialist protestations -- bought a station and for political purposes and free speech they wanted to espouse their opinions, will these were immediately dubbed propaganda stations by the regulators and when they were renew