bowl ad >>> i hate mondays. >> yeah. those are the worst. >> no worries, man. everything will be all right. >> the super bowl ad volkswagen. the punch line only one of the cubicle warriors has a sun disposition. then ks to his 2013 beetle. "usa today" reports the german auto company may be spending up to $10 million on a 30-second spot and $4 million for the 30 seconds, including producing, promoting it and trying to make it go viral on social media. >>> good morning. it is 4:43 here in the bay area. i'm frank mallicoat. >> i'm michelle griego live in new orleans. we're in jackson square where this city is gearing up to welcome 150 to 200,000 people in for the super bowl. you know that i'm in the a huge fan of seafood. i tried shrimp gumbo. it was about two bites. our photographer rickville villaroman. i haven't tried the beignets yet. residents are picky on how you say their city's name. how do you say the name? >> new or-lans. >> not naw-lins. >> french way. >> we're from new orleans, darling. >> new orleans. >> we're from new orleans. >> what else you want to snow advisory? >> new or-lans. >> not new or-leans. >> you do

ad from volkswagen is getting a lot of attention. >> seven and half years after katrina, new orleans says it is ready for the super bowl and a brighter future. >> there is a super bowl ad from volkswagen that is getting a lot of comments tonight. it features a white man and he is speaking to his co-workers with a jamaican accent. critics have called the commercial racist fear some even suggest that the portrayal is reminiscent of black face. however, the president of the institute of caribbean studies disagrees. he says, in part -- he goes on to say that any one of the actors in the commercial could be a native jamaica because the country is so diverse. volkswagen has no plans to pull the commercial. >> speaking of the super bowl, with just a couple of days away from the big game between the ravens and the 49ers -- >> new orleans has really come a long way since the devastation of hurricane katrina -- hurricane katrina. bob is in the big easy right now. they want the world to know what has changed their -- changed there. >> they have done a lot of work and want to spend the world. the super dome has been completely refurbished. the h

why this new super bowl ad from volkswagen is raising eyebrows "today," tuesday, january 29th, 2013. >> announcer: from nbc news, this is "today" with matt lauer and savannah guthrie, live from studio 1a in rockefeller plaza. >>> good morning, everyone. welcome to "today" on a tuesday morning. i'm savannah guthrie. >> and i'm matt lauer. we'll get to that severe flooding in northeast australia in a couple of minutes. more rescues there over the last 24 hours. al will join us and tell us about a powerful storm system right here at home that could be spawning some tornados in the coming days. >>> also ahead, strong signals from the boy scouts that it will end its nationwide exclusion of gay scouts and leaders. at least one major group is saying that may force it to move its support to other boys' organizations. >>> new questions this morning about the death of country singer mindy mcready's boyfriend as she opens up about what happened the night he died. we'll hear from her. it's an emotional and candid interview. >>> first to that deadly flooding in australia. sarah james is in brisba

some companies are putting out teasers on their super bowl ads. volkswagented part of its get happy commercial today on its youtube channel. toyota, taco bell, other big names are doing the same. it's a trend that started last year as companies try to drum up social media buzz ahead of the game. that volkswagen ad so interesting. it got a lot of attention for its darth vader kid. last year it had dogs barking at cars. they're trying to drum up sort of a viral sensation. ten days to go before the super bowl. >> as they were doing their super bowl campaign, it can't just be one day anymore, they have to pitch the whole week when they're trying to get a company to buy their ad. it has to be like the 12 days of the super bowl. >> they're trying to get word of mouth and trying to get us to decide something is cool and tweet it and spread it. >> get that on social media, make it go viral. that is success. >> that's the holy grail. >>> still ahead this morning on "starting point," a heated exchange, did you see this, between secretary clinton and senator ron johnso

well, this is actually a volkswagen super bowl ad set to the song by jimmy cliff, "come on get happy.make you happy to make you happy ♪ to make you happy ♪ >> they got them all together in one place walking down a grassy hill. >> yeah. don't you upset. be happy. our homeboy francis, in a super bowl ad. can you believe that? i mean that is amazing. >> i love it. >> joining us via skype is francis. francis, did you ever match than your anger would land you a super bowl ad? >> i had absolutely no clue and it's funny, but i was ripping apart that xbox. my girlfriend was telling me, don't do it. it's a waste of time, and, well, next thing you know, i'm getting a phone call and they want me to scan the film with jimmy cliff. sing "get happy to me" tell you something that will make you happy when they want to place you on the freakin' super bowl. look at me. i'm smilin'! >> did you help each other out and help each other get through your anger? >> a fantastic experience. kara, the cat girl was there, the one that wants to hug every cat. soon as i saw her, i started meows. you don't know. she

bowl ads. commercials from volkswagen and a sports drink.e we go. ♪ make you happy we'll make you happy ♪ >> all right, price more manager. ♪ we'll make you happy . >> on the biggest sports night of the year, with countless millions watching, neofit will be introduced by a new spokesperson. >> hey, can you say [ bleep ] on tv? >> that was good. why do companies release some of these ads or portions of them before the game? >> they are the ads for the ads. the first one in particular is to create a viral affect, the come on, be happy ad are people who had throughout the year blown up on youtube. they are infamously famous and now they are happy. that would get a lot of likes on facebook and sharing on twitter. and not only does that give you a whole extra set of eyeballs, when the ad actually airs, people say i want to see this one, because you have teased it. the second one from kraft. it is launching, and this is a big bet. a new sports drink that you mix. like gatorade or powerade, but you mix it. and they are relying on tracy morgan to gi

let's get right to the volkswagen super bowl ad.ive. take a look. >> i hate mondays. >> yeah, they're the worst. >> no worries, man. everything will be all right. yeah, man. oh, don't fret. sticky bun come soon. >> hey, dave, you're from minnesota, right? >> yes, the land of 10,000 lakes, the gopher state. >> so in conclusion, things are pretty dismal. >> you know what this room means? a smile. who want to come with i? >> you got the idea, a white guy named dave from minnesota doing a jamaican accent. some feel this is offensive. in fairness, this comes from deutsch l.a. you sit out, donnie. star, do ywhat do you think? >> i like it. jamaica is from a place where people work really hard. >> the minute he started talking, i found myself smiling. i recognize it as comedy. i think it's funny. >> first of all, serious advertise advertisers take what they do seriously. at agency deutsch l.a., research actually spoke to 150 jamaican-americans to find out. we are very sensitive. overall they thought it was celebratory. you're elevating tha

. >>> and the volkswagen super bowl ad. kicking up a controversy.e country responds overnight. is the ad offensive or just plain fun? hi, i'm phil mickelson. i've been fortunate to win on golf's biggest stages. but when joint pain and stiffness from psoriatic arthritis hit, even the smallest things became difficult. i finally understood what serious joint pain is like. i talked to my rheumatologist and he prescribed enbrel. enbrel can help relieve pain, stiffness, and stop joint damage. enbrel may lower your ability to fight infections. serious, sometimes fatal events including infections, tuberculosis, lymphoma, other cancers, nervous system and blood disorders, and allergic reactions have occurred. before starting enbrel, your doctor should test you for tuberculosis and discuss whether you've been to a region where certain fungal infections are common. you should not start enbrel if you have an infection like the flu. tell your doctor if you're prone to infections, have cuts or sores, have had hepatitis b, have been treated for heart failure, or i

. >>> a super bowl ladd is already causing -- ad is already causing controversy. the volkswagen ad has several people speaking in jamaican accents. the emergency is get happy. critics say it's racist with the new york times calling it black face with voices. others say the critics are overthinking it. what do you think? is the ad racist or harm ms? >>> dog own ares in annapolis rally for the change in the pitbull law. that story is coming up on six which starts right now. >> at 6:00 we have a weather alert. round one out. we'll detail that hoop tonight a 19-year-old mother is facing charges accused of killing her 9-month-old baby. >> the city of new orleans is still reeling from hurricane katrina. >>> first, tonight could we call it the calm before the storm? the kids are outside having fun but it

this morning we have an exclusive sneak peek at volkswagen's new ad from the super bowl. lkswagen's headquarters is the chief marketing officer tim mahoney. nice to have you with us. i want to start by revealing the ad. this is exclusive to us. drum roll please, somebody, anybody. here it goes. super bowl ad right here. >> i hate mondays. >> yeah, they're the worst. >> no worry, man. everything will be all right. yeah, man. don't fret, me brother. sticky bun comes soon. yeah, wicked coffee, mr. james. julia, turn the frown the other way around. >> hey, dave, you're from minnesota, right? >> yes, sir, the land of 10,000 lakes. the gopher state. >> so in conclusion, things are pretty dismal. >> you know what this room needs? a smile. who want to come with i? ♪ traveling along there's a song that we're singing ♪ ♪ come on get happy >> you guys are three minutes late. >> don't be no cloud on a sunny day. >> yeah, chill, winstock. >> excuse me? ♪ we'll make you happy >> that's the power of german engineering. >> thanks for showing us that, tim. thanks for giving us the exclusiv

. >>> volkswagen's later super bowl ad has people talking had morning. it's not the publicity the automaker wanted. >>> you're in the water now. >> we have to bail. >>> the dramatic calls for help after a s (woman) 3 days of walking to give a break cancer survivor a lifetime-- that's definitely a fair trade. whoo! you walk with friends, you meet new friends, and you keep those friendships. it was such a beautiful experience. (woman) ♪ and it's beautiful ♪ undeniable (woman) why walk 60 miles in the boldest breast cancer event in history? because everyone deserves a lifetime. visit the3day.org to register or to request more information today. ♪ burning like a fire ♪ building up from deep inside it was 3 days of pure joy. susan g. komen's investments in early detection and treatment have helped reduce breast cancer mortality in the u.s. by 33% since 1990. help us continue serving the millions of women and men with breast cancer who still need us every day. register for the 3-day now. (woman) it's just been an amazing, amazing journey. i love these people.

sup >>> 7:30 on a tuesday morning, january 29th, a first look at volkswagen's new super bowl ad for thetle in a moment and why some think it may be effective and others think it may be offensive. we'll ask your opinion on that one. i'm matt lauer alongside savannah guthrie and al roker and natalie morales. >> do you dread waiting at the airport? who doesn't. the waiting and endless circling and some may be offering changes to may make it a more exciting place. >> more friendly place. that's good. >>> country singer mindy mcconcremopens up about the death of her boyfriend first ruled out as murder suicide and now murder hasn't been ruled out. >>> and microsoft bill gates will open up where technology is headed, the global reach of his charitable foundation and much more, bill gates live tomorrow morning right here on "today." >>> we will begin this half hour with the new super bowl ad from volkswagen. >> the car acadecompany has had hits and this year's spot is already getting a lot of attention. >> i hate mondays. >> yeah. they're the worst. >> no worry, man, having will be all right! >

. >>> now our fifth story "outfront," volkswagen's super bowl ad. funny or offensive?ed the ad early and it's already getting hit with accusations that it's racist because it features white actors with jamaican accents. take a look. >> i hate mondays. >> they're the worst. >> no worries, man. everything will be all right. >> yeah, man. don't fret. sticky bun come soon. >> hey, you're from minnesota, right? >> yes, the land of 10,000 lakes. the gopher state. >> in conclusion, things are pretty dismal. >> you know what this room needs? a smile. ♪ traveling along there's a song that we're singing come on get happy ♪ >> you guys are three minutes late. >> don't be no cloud on a sunny day. >> respect bossman. >> that did not go over well with the "new york times" columnist charles blow. here is what he had to say about it this morning on "starting point." >> i don't like it at all. it's like blackface with voices. i don't like that. >> i disagree. >> "outfront" tonight. >> good to be here. >> okay. you're both, you know, both people of color. this is a touchy subject. this

. >> bob: super bowl sunday is four days from today. the volkswagen ad take a look. >> i hate mondays. >> they're the worst. >> no worries man. everything will be all right. yeah man. sticky bun come soon. >> yeah! ♪ >> wicked! julia turn the frown the other way around. ♪ ♪ >> you guys are three minutes late. >> no cloud on a sunny day. >> thigh have gotten over a million hits. some consider it racist toward jamaicans. what do you think? >> eric: it's a fantastic ad. they should leave it up. it makes you happy. a fun ad. i love reggae, people love it. they get happy. they think of the islands. i don't think of racism whatsoever. and the people want to back down are probably racist themselves. >> dana: i like the spokesperson comment for v.w. called about this. he said the idea was to put a spiel on your face. it's simple, human and humorous. perhaps some people are overthinking. >> bob: are you overthinking anything? >> greg: no. when i think of reggae, i think of that horrible weekend in hedonism 2 on the nude side. disgusting. we can fit -- i we should

ad from volkswagen. set to debut on super bowl sunday. ome people saying this ad is racist. what do you think? send me a tweet. we'll take on this commercial controversy next. ♪ alright, let's go. ♪ shimmy, shimmy chocolate. ♪ shimmy, shimmy chocolate. ♪ we, we chocolate cross over. ♪ yeah, we chocolate cross over. ♪ [ male announcer ] introducing fiber one 80 calorie chocolate cereal. ♪ chocolate. humans. even when we cross our t's and dot our i's, we still run into problems. namely, other humans. at liberty mutual insurance, we understand. that's why our auto policies come with accident forgiveness if you qualify, where your rates won't go up due to your first accident, and new car replacement, where, if you total your new car, we give you the money for a new one. call... to talk to an insurance expert about everything else that comes standard with our base auto policy. and if you get into an accident and use one of our certified repair shops, your repairs are guaranteed for life. call... to switch, and you could save hundreds. ♪ born to

bowl ads showed before the game get 600% more views. so just on monday alone, they saw this huge rush of 2013 ads that are already on youtube for volkswagentury 21. according to youtube, 34 were online and 20 were withheld until the broadcast. so the ads that ran before the super bowl got 9 million views and those that waited got 1.3. so go to youtube first. hello. it's apparently a huge marketing boost for whatever you're trying to sell out there. so it's huge. and they say the game last year attracted 111 million folks, but the ads were viewed online more than 300 million times. so youtube could be a bigger audience than the super bowl. >> then you get on and watch it. >> check out those ads. >> i think i'm going to do that. >>> kid president. this cute kid, and he's giving advice for a generation. listen to just a little clip of some of his advice. >> what if michael jordan had quit? >> but hoe retired. he would have never made the team. i love "space jam." what will you create to make the world awesome? nothing if you keep sitting here. that's why i'm talking to you today. >> he challenges us to work together to strive for greatness a

>> our top story is a volkswagen again ad planned for the super bowl racist because of its use of a white guy with a jamaican accent? and how does al gore cfd -- defend al jazeera? and the office in charge of shutting down gitmo shuts down while a detention facility remains open. sadly president morisset was unavailable for comment. >> i don't get the joke. >> did you get that? >> not my fault. not my fault. >> no, it is not your fault. it is his fault. go away. let's welcome our guest. she is so hot that hot tamales are called hot diane macedos. she can wave. weekdays on fox business network. and he is so funny he burps balloon animals. it is joe devito. and in norway he is considered clean next. kleenex. and if thoughtful commentary was by yule gee home -- by yule gee homework i would do him with a partner. he is the host of the john gibson show. weekdays at noon eastern. >> a block. the lede. that's the first story. should they repent over an accent? well, the super bowl is almost here. it is a large bowl i order from the pottery barn. but also companies are starting to post their comm

the government of jamaica is endorsing a volkswagen super bowl ad labelled racially incentive to some so happy about his new car uses a jamaican accent and the jamaican minister says it has tremendous appeal about jamaican hospitality. >>> and the famous baby, unveiled a luxury perfume for babies priced at $45 a bottle. the company says the unisex perfume will cuddle and pamper every little boy and girl. and it has a citrus melon and honey note which will apparently associate the smell of babies. that melts all our hearts. >>> this online parody, anne hathaway hathaway's, giving her the support for best actress for "les miserables." >> i played a prostitute who died ♪ ♪ i let them give me this new haircut ♪ >> okay. portraying hathaway's performance has already earned top honors from the screen actor's guild and the george bushes the golden globes. is now six minutes after 8:00. i don't know if i like the anne hathaway parody or perfume or infants. >> i don't know that you want to smell like a baby all the time. i do like that parody. that agen's pretty good. we have the ravens fans b

. >> i think we'll see new ads from volkswagen in the super bowl, too. >> nice to have with you us maryou, it was great. >>> still ahead on "starting point" after years and years and years of lying, lance armstrong looks like he's confessing to doping. we'll talk about why he's talking now and what's at stake. >>> the first miss america from new york to win in three decades. we'll speak with her live on her victory and stance on gun control. administering her medication, and just making her comfortable. one night britta told me about a tradition in denmark, "when a person dies," she said, "someone mt open the window so the soul can depart." i smiled and squeezed her hand. "not tonight, britta. not tonight." [ female announcer ] to nurses everywhere, thank you, from johnson & johnson. [ male announcer ] end your long week... with a weekend getaway. save up to forty percent on all weekend hotel stays. book by january thirty first at hiltonanyweekend.com. >>> good morning. our "starting point" this morning a powerful admission, lance armstrong reporting telling oprah he doped for years aft

bowl memories, not the games but the commercials. we've been asking our wusa9 facebook fans their pics and we got a fun one from gail. [ dog barking ] >> just got to love it. its ate volkswagen ad. how can you go wrong with a cute kid in a halloween costume. we'd love to hear from you about your favorite all time super bowl ads. maybe we'll replay your favorite ad this week. >> i do love that one. >>> so many of your hostess products may be closer to being saved from extinction. details on that coming up. >> plus, our blitz and glitz super bowl coverage continues with a glide down >>> howard here with your weather first. we're watching a few light showers along and south of interstate 66 tracking towards southern maryland. that's on the actual radar. i want to show you the computer model. doesn't even pick it up. this will be tracking toward southern maryland the next few hours. what we'll likely see the rest of the day is aix mf crowds -- is a mix of clouds and sunshine. more sun west. that will have a big difference on temperatures which will range in the upper 40s in our northern and northeastern suburbs to potentially the low 60s south and west. expecting a high today here

no worries, man, the government of jamaica is endorsing a volkswagen super bowl ad labeled racially insensitiverker from minnesota so happy about his new car he uses a jamaican accent to display the attitude. the tourism minister says it taps into the tremendous appeal of jamaican hospitality. >>> and fresh as a baby, doe committ dolc unveiled a luxury perfume for babies priced at $45 a bottle. they say it will cuddle and pamper every boy and girl and has a citrus, melon and honey note that will accentuate the smell associated with babies and this builds a case for giving her the best supporting actress oscar for "les miserables." ♪ i played a prostitute who died ♪ ♪ i let them give me this new haircut ♪ >> okay. that's emmy fitzpatrick portraying hathaway's performance that earned top honors from the screen actors guild and the golden globes. it is six minutes after 8. back to al. i don't know if i like the parody or the idea of perfume for infants. >> i don't know if you want to smell a baby like a baby all the time. anyway, i do like the parody. pretty good. see what we got all of our ravens

the data is out there a lot of people are actually watching the super bowl, i'm guilty of this, for the ads an for -- >> the volkswageni'll ask you about it on the other side. >> screaming politicians. >> on the biggest sports night of the year with countless millions watching uks he'll be introduced by a new spokesperson. >> hey, can you say [ expletive ] on tv? >> begin what do they do? they just get us ready? they start releasing snippets and go viral. >> volkswagen's last year. disclosure i own a new beet el. it makes me happy. here's the news that came out yesterday. blackberry just bought up ad space. this is a big deal. rim is in a lot of trouble. blackberries have gone the way of the dodo. they're coming out with the blackberry 10. they've bought ad space. we've got to see what that's about. a tremendous amount of money and really big bet for them. >> carmen, good to see you. thanks so much. >>> coming up on the bottom of the hour, up next a possible breakthrough on capitol hill on immigration reform. how did that happen? hey, our salads. [ bop ] [ bop ] [ bop ] you can do that all you want, i don't like v8 ju

remember the darth vader volkswagen ad, sneak peek at the ads for the super bowl. >>> "cnn newsroom" with carol costello right now. >> thank you, soledad. conservatives in charlotte with a sweeping message of change. >> we have to stop being the stupid party. we must quit big. we are not the party of big business, big banks, big wall street bailouts, big loopholes or big anything. >> governor bobby jindal and the importance of messaging. >>> the first u.s. president to support same-sex marriage in his inaugural address, this morning the head of the gay and lesbian task force is here to talk obama, defense of marriage act and gays in the workplace. >>> plus this -- >> i'm just calling to say good night, i love you. >> hear the late night voice mails that landed manti te'o in katie couric's chair and the question that has everyone talking this morning. >> are you gay? >> no, far from it, far from that. >> the hoax, the dead girlfriend, and the interview you got to see. plus this. >>> when i watch you eat, when i look at you lately, i just want to smash your face in. >> smash my face. >

bowl sunday. one ad is caution controversy. let's take a look at it. >> i hate mondays. >> yeah, they're the worst. >> no worries, mon, everything will be all right. yeah, mon. >> would you call this volkswagenst? critics say it's inappropriate to see a white man talking joyfully in a jamaican accent. one "the new york times" columnists called it black face. >>> jim hanley joins us live in the newsroom. jim, what do you have? >> keith, we got a busy afternoon coming up first at 4:00. first on that latest involve injuring 11 people. four weeks. >>> plus, would you want a lung transplant from a pack a day smoker? the controversial findings about what's going on in the operating room now. plus, imagine getting in shape without even breaking a sweat. the machine that promises the same results as an hour at the gym. we're take a look at what's being calls the no workout, workout. >>> the snakehead fish is an invasive creature we know. it's driving in the potomac. we'll introduce you to a group that says, hey, if you can't beat it, eat it. some of that coming up at (woman) 3 days of walking to give a break cancer survivor a lifetime-- that's definitely a fair trade. whoo! you walk with friends, yo

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