rebecca: mayor bowr, settling into this job and looking to create new jobs for the district of columbiaanks for joining us. mayor bowser: thank y. rebecca: we wille covering the state ofof thehe district on abc seven news and news channel 8. meantime, is your small business getting the public attention it deserves? there is rebecca: welcome back. every small businesknows media coverage is a must if yoyou want to g get word ouabout what y you do. is your small business getting the attention it deserves? we brought in an expert. geeta nadkarni was a reporter for years before startining baby got booked. she coaches comnies and individuals on how to get media coverage. this is the kind of question small and large businesses pay lots of money to try to learn the trtricks of thtrade. you argoing to give us some for free today. let's start with how to pitch. should everymall business hire a publicist these days? or can you cold call a producer or reporter and kelly story? geeta: i lovehis question, because my answerer is, i really believe in diy, do-it-t-yourself p.r. most small businesses s d