maybe more on the nose than the comparison most commonly maize, which is the rebanding of the two bracco does the rebranding of the tobacco companies. and it's more substantive than when google changed its parent legal name to alphabet. meta feels like a not inappropriate name. i'm not sure if meta-versus the right brand, given its association with the soviets and science-fiction literature. i had a conversation with some friends about the logo associated with it, depending on how you look at it looks like an amorphous and amalgamation videogame controller, oculus headset, the m and an infinity logo. from their perspective this makes it a positive rebrand. something that adds value to the identity and institution, not just a redirection in a shift away from facebook. host: our next caller is on the independent line in california. caller: good morning. chris, i was wondering, should facebook be liable for the murders in the crime that took place on facebook live? and one thing that i see, it looks like a reboot from ready player one with the avatar situation. guest: i'm a big ready player