. >> brad bellington, thanks for being was. >>> integrated technology. why do people talk that way? we'll take a look when "press here" continues. >>> hello! whoo! i got seven words for you. i love integrated multiplatform functionality. whoo! >> welcome back to "press here," a clip from "silicon valley," a show which makes fun of many things, in particular our unusual way of explaining what it is we do. at one point that same character claims to be making the world a better place by constructing elegant hierarchies for maximum code reusability and accessibility. we blame the whole thing on futurist brian solis, a powerful wordsmith who helps shape the way we speak about the world. one of the thing brian says, this is a quote from you, pre commerce is the zero moment of truth. yeah, that was you. >> what's wrong with that? >> i would argue whether pre-commerce was the zero moment of truth if i had any idea what it is you are talking about. to be a bit unfair, you a great book in which you do explain that. i saw the opportunity to make fun of you. >> it's not like i helped kid rock h