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then brad gerstner talking about airlines. again, this notion of ambient technology. talking to each other without your involvement and the wave of investing coming up behind that. a lot coming up here on day two at code. >> i was struck by jeff bewkes' comments about the advantages of marrying his content business with the data driven customer touching telecom business. or that's implicit in there. i looked at when time warner spun off time warner cable. in '08, '09. it was a full fledged telecommunications business and it wasn't a great fit. it shows you how things change. hey, we got paid multiple times here. we spun it off, and it's kind of interesting. when you pull them apart it's a prelude to putting them back together. >> yeah. that tied in/tied out dynamic has been going on for a while now. it's distribution that's truly overtaking contempt, i don't know. that's a debate that we look forward to talking to steve case at 11:15 a.m. eastern time about whether that back and forth, that on again/off again relationship can be settled and whether or not the new mode