the hits and misses of the nfl's brad pyatt.tigation that unraveled his musclepharm business. ♪ david: welcome to "bloomberg businessweek." i am david gura. still a lot ahead. including the cyber security company that did not get credit for spotting a huge data breach. and how donald trump's family fortune was actually made. all of that ahead on "bloomberg businessweek." ♪ carol: there are many must reads in this week's "bloomberg businessweek." we're here with ellen pollock. in the opening remarks section, you take a look at the bangladeshi garment industry. go back a few years a tragic collapse in one of the factories. reminders about what happened. ellen: something like 1000 workers died in the collapse of this building three years ago. this is the anniversary of the collapse. at the time, all kinds of brands whose -- you know -- buy products made in these factories said they would step in and improve safety for these workers. again, a terrible tragedy. a lot of people. and a lot of awareness that other factories were in bad

how brad -- i am talking up brad pyatt nutritional company. brad pyatt. >> he played a few years in the nfl. no one had really heard of him. as special teams guy. while he was in the league, he decided to start a sports nutrition brand. his first attempt failed. his second was called "musclepharm." it got big fast. of former players go into this. it is supplements, mostly protein, stuff like that. his brand became the fifth-largest in the market area they signed guys like tiger woods, arnold schwarzenegger. big names. was an interesting character. he seemed like he was succeeding and away a lot of former athletes, especially those not that famous, do not. back a little. what came first, the success of the project and then the celebrity? ira: he was super aggressive in initially, he could not afford tiger woods. but he was doing a lot with ultimate fighters. 00 tould pay them $15,0 put the logo on their shorts while fighting. carol: so the company was growing. they are getting celebrity endorsements. but they also keep issuing stock. ira: right