.. the 2010 archery world cup proved a hit in its host city of edinburgh. 21-year-old american brady ellison took gold in the men's recurve bow event... an olympic discipline. ellison - who trains 40 to 50 hours a week... believes he could have a long as well as a bright future ahead of him. >>ellison: i'm young and in archery you can shoot forever. i mean, i have team mates that've made the olympics with me they are in their 50's so hopefully i'll be able to shoot for a long time and make a career out of it. >>reporter: ellison beat olympic gold medallist and four times world champion im dong hyun. fellow- korean yun ok hee won gold in the women's individual event, while her team mate ki bo bae took the bronze medal... all of them products of korea's particular focus on archery from a young age. >>dielen: in schools i'd say 10 to 20 kids which they bring in and train on a daily basis and then those kids - around 1000 kids in korea - out of those 1000 when they get to 18 years old they get recruited by what's called company teams. the company teams are professional teams, five archers per te