and sell them not an item but a -- so i'm not selling them a top but i'm selling a top, a bottom, a braleti'm selling some other piece of accessory to go along with it. >> how do you get people to think whole outfit instead of one item? >> i want to show you something really simple here. >> yes. >> part of what i want to do is connect this to this. any time i have an up and down rack, i want to think about how can i connect what's here and what's here? i just want to take this little zone and talk about what might work better. >> okay. >> part of what the problem is here, this is a lovely garment. >> right. >> and it's one of the more expensive ones inside the store. >> yes. >> you might even also want to have the underwear that goes with it. wearing this blouse and making it look good isn't just about wearing this blouse. it's what i wear underneath it that makes me look good in this blouse. >> right. >> and i think this is one of the issues about a store like this. is that more than a nordstroms, more than a target, more than a whatever, you can do the consultive sale. part of what's fun