truth is that a lot of the brands don't love the channels, particularly the challenges of working with amazon as a vendor i think where you see walmart winning is look at free assemblyeadership there is really focusing on brands that amazon doesn't have. brands that other folks don't have and walmart's acquisition of a fit technology company out of israel, and you can see they're playing offense with doing things their competitors can't because it's proprietary >> you mentioned the fin tech efforts. and it sort of reminds me of oh things we've heard in the past, 6 to 12 months about advertising, media we haven't forgotten the tiktok episode. what do you think the ambitions there, exstore right? a both advertising, media, and fin tech >> i mean, look, i think the move there is partly just to learn. right? when you think about that minority investment in tiktok, just having doug mcmillen in the mix, the board of walmart understanding what's happening and pushing the learnings down, i think it's the kind of move you wouldn't have anticipated, but then when you saw the chess move in india with flip cart, look at the e-commerce growth internationally. it's making these s