. >> college came, brandeis university, why did you pick that? >> i went to four undergraduate schools. i had a very checkered career. i started mit, then decided i wanted to be a singer and went to new york's conservatory of music, my voice teacher left, so i left, then i ended up at brandeis, but went to tufts for summer school and it was a hodgepodge of an undergraduate education, but ended graduating with my class at brandeis. the reason i went to brandeis was because i could study both economics and music, which were the two big interests in my life. >> when did you decide you wanted to make a career out of dealing with all of this business of the arts? >> i really had that idea in my senior year at undergraduate school. i did a thesis, an economics thesis, about why opera companies should share productions, the sets and costumes of productions, which they weren't doing at the time, but which they now do very frequently and i did this thesis, which said this made economic sense. and i really got interested in the managerial side of the arts,