it is not a work brand but a life brand. as we have put product back in our stores, on trend but not tortured fashion, we have seen the customer respond almost overnight. emily: when do you see banana back at its best? >> being its best is something you are aiming toward, but i expect to see a long run of banana continuing to grow and grow market share. i'm excited. what banana is at its best it is an extraordinarily high quality, well made and fairly well priced alternative to contemporary brands. that's when banana is really chugging along, that's what it's doing the best. emily: i am all about safari banana. that is my preference. >> we have a flight suit in the assortment right now that is very cute. i showed it to my nephew's fiancee, who is a f-18 pilot and she looked amazing in it. emily: athleta, another bright spot. can it break out in its own metric? >> we want people to understand the powerhouse that we have in that brand. i see nothing that will slow the brand down. it continues to be 50-50 stores and online. our

brand for this high school girl, college-age girl. there's nothing specifically being made for her. it's pink it and shrink it. they're making sporting goods and apparel but not being designed with the girls, the female athlete in mind. >> when they started designing the helmets, they gained a new sense of purpose and momentum. when u.s. lacrosse, the governing body for men's and women's lacrosse instituted the first-ever standard for women's helmets. suddenly the tide was turning and their company was leading the way. >> they didn't want hard helmets in the game. so they put in a standard for a soft helmet to work like a hard helmet. that was a lot different than any other helmet that i know of that's been made. it called for the same like a football helmet has to withstand that kind of blow. but it had to be soft and be able to squeeze it. it was a third test, the most difficult test to pass, which was a cannon test. which was shooting that rock hard lacrosse ball at very close range at 60 miles an hour. >> no stranger to the comple

it's not a work brand. it is a life brand.s we put product back in our stores, great fabrics, neutrals on trend but not tortured fashion, we've seen the customer response overnight. emily: when do you see banana being back, two years, three years? >> that is something we are aiming towards an always something we are going toward but i expect to see a long run of banana continue to grow and continue to grow market share. i'm really excited. what banana is at its best it is this extraordinary high quality, well made fairly priced alternative to contemporary brands. and that is when banana is really chugging along, that is what it is doing best. we have a flight suit in the assortment right now. it is very cute. i actually showed it to my nephew's fiancÉe a team pilot in the navy and she looked amazing in it. emily: athleta, another bright spot. how big does it get, big enough to break out of its metrics like old navy? >> eventually we will break it all out. that's something we talk about because we want people to understand the

she's interested in this brand. i said sure, i'll take a meeting with jennifer garner. >> we talked a lot about how business is now what's driving social change and what's driving the good in the world. >> just a huge passion for organic and healthier kids' foods and she just seemed also like a fun person to work with. >> it's kind of crazy, actually. it was kind of a moment of, i'm in if you're in. okay, well i'm in if you're in. do you really mean it because i really mean it. >> once upon a farm, a food company offering cold pressed organic foods officially had two new members on its leadership team. jennifer, serving as chief brand officer and john taking on the role of ceo. >> for me, just from a mom's point of view, there's so many great businesses out there. but there are very few that i feeley would have done that. that would have solved a huge problem for me. this would have solved an enormous problem. i had three kids, i made their baby food. sometimes it was an enormous hassle. sometimes i couldn't get it

in 1954, the brand captured only a 1% share of the market.sculine image. >> and they went all the way. agency head leo burnett surveyed his colleagues, and they all agreed that the most manly image around was a cowboy. >> marlboro man was probably the most brilliant insidious campaign of all time. ♪ >> the marlboro man was macho. the marlboro man was self-confident. >> and profitable. within one year, the marlboro man helped boost philip morris' sales by 3,000%. >> the marlboro man was the ultimate cool guy, right? what's cooler than a cowboy? the individual who doesn't give a damn. >> marlboro tapped into an indispensable element of cool -- independence. ♪ [ whistling ] >> the closest thing to a synonymous phrase for cool is individual rebellion that a person carves out his or her own path. and that can get projected onto a product. >> it wasn't as if people were completely blind to the idea that smoking had deleterious effects. i think that the coolness of smoking kept that at bay for a while. >> there can no longer be any doubt that the he

but he knew in order to scale his brand, he'd have to focus on strategic brand partnerships.identified one industry right in his sweet spot. >> we're big on the hotels. we see natural collaboration with them. >> so he put together his pitch. >> you should definitely know what the brand has done before so that you can show them that you've spent the time researching and that you understand what resonates with their demographic and how you could potentially push them further. if you haven't done your research, you could pitch an idea they've tried before and failed. >> when the james hotel was developing its program, inscape became an obvious choice for the meditation portion. >> the goal for that was more acquisition. we give them a code that would allow them for a month to unlock the app. hopefully they have a great experience and become users. >> the cost was covered for the first app download. >> it has to be a win. win for both sides. >> ultimately you have to think of what is the benefit for them. >> then understanding are the brands a true match. do they really propel on

abo brand, but for nike it's such a powerful, awesome brand that we all want to know and to me it'srand bu and staying relevant in the market and it's about staying valid in the maset and thisomething that's very relevant in terms of it standing in the marketplace. gine that have to i they on u did research on what the impact might be and expected a stock market reaction and what do you say to those thae when dips the campaign and apologize? i think there's no apology needed here and it's a politicallysi sve issue and even trump himself has backed that up and this is our country. speech andedom of that is what this is about as well and nike is on to something here and it' on t something that's powerful as a platform and it will continue going rward and there are lots of other players bringing into the mix. it's a robust campaign that's got a lot of legs and there will abe lot of play time. >> dean, as always, thank you so much. >>ean crutchfeld with dean crutchfeld associates. >> amazon made history today becoming the second publicly traded u.s. company to ever revalued at $1 millio

they area her children. -- brand beckham. they are a global brand, notjust a british brand.the us, and elsewhere. who do you think is swayed most by celebrity endorsements? it has to be other people, quite clearly. those in their teens, early 20s, people, quite clearly. those in theirteens, early 20s, depending people, quite clearly. those in their teens, early 20s, depending on which celebrity it is. the older you get, you look through that, the quality of the product, at it has to be young people. thank you so much for coming in. i want to share some of your comments on this issue before with a good buy. bill says, i'm not at all swayed by celebrity endorsement. i buy a product based on reviews by normal people. the quality of the product and whether it is value for money, celebrities are paid to endorse a product, normal people who review the product is what i generally relied on. some of course have become celebrities just because they are reviewing products online. these are young people, i'm thinking of those who model maker goods, that kind of thing. it is an interest

brands maybelline and cover girl were close behind. it's all show how easy it is to forecast political attitudes based on brand preferences the larger the amount of data the more accurate the forecast will be. big data is not just used to sell products like beer clothing or lipstick politicians can also benefit from knowing which voters favor which brand. she has the data footprint so does he and even he does but what if all that data is used like a computer game with points one and points lost son thomas well what if it's used to control our lives and if using too many points means you could no longer book a flight go to university already and apartment in many of china's cities as social credit system that works much like this is being tested. facial recognition cameras are used to track people in their everyday lives cross the road on read you lose points and you might never get a date on the dating app the system is due to be rolled out in twenty twenty. but it's not just there all over the world big data is watching you. and. this

many of you, what is a lifestyle brand it becomes a lifestyle brand when it tries to represent the values interest of a sub culture. lifestyle brands don't just try to sell you a product, they sell you a whole identity classic example lululemon. they built this effective image as a yoga inspire maker of a athleisure part of the reason why the stock has been an incredible performer. tripling in the last year in the half another one is boot barn i joked that the store is like the costume department for a john ford western, he made a very good point. >> when you go out and fly from here to l.a., you are looking at customers that drive a pickup truck and listening to country music and they wear boots, hats, work wear and blue jeans every day of their life. this is what they where. >> for the millions of people who wear jeans and boots to work while listening to country music, boot barn sells to identity its stock has more than tripled in the last 12 months. increasingly fragmented society, lifestyle brands make you feel like you are part of something it is not like you can roll out a lifestyl

it is not a work brand. it is a life brand.ave put on trend but not tortured fashion, we have seen the customer responded to it overnight. >> when do you see banana being back at its best, two years, three years? is always something you are aiming towards, but i expect to see a longer run a banana continuing to grow and continuing to grow market share. and whatly excited, banana is at its best as an extraordinarily high quality, well made, alternative to contemporary brand or he it when banana is trotting -- well made, alternative to contemporary brands. >> i am all about trotting along. suit have a banana flight right now. another bright spot, how big get?athleta does -- >> eventually, we will break it all out. we want people to understand the powerhouse that we have in that brand. i see nothing that will slow the brand down, quite honestly. it continues to be 50-50 in stores and online. our customers shop seamlessly across the online, the catalog, and the online stores. i'm not to call an end in sight because there is no end

will keep the pandora brand steve. well that remains to be seen look a pandora's of the undermanned services fourth out of four spotify is eighty million subscribers and there's apple and amazon so door really needs a boost they have new management their c.e.o. is very excited about this think that this is going to help with advertising subscriptions it's going to be a great marriage and it's going to make them the biggest entertainment company in the world but really can three point five billion dollars of a stock purchase to do that as fur as for a serious bart you know they they see that something has to change you know a lot of people think that auto and individual auto and ownership has peaked and that's their main source to every car now as an apple jack so what do people need satellite radio for so they need to complement find a synergy with pandora the music stream or and they use it as a hedge against new competition they you know so everybody has something to gain here everybody has a lot of hope here but sir

in the last six weeks the ceo jim brett relaunched the brand.talked about the company's recent decision to sell its mercantile brand on amazon. >> i really don't believe that we compete with amazon on the main j.crew line. i see the products that are being sold on amazon has more value oriented. mercantile is really a new brand a well that's geared towards younger customer, still with the preppy spirit, and a greater value. we felt like amazon was the perfect home to launch that new brand. >> you are not worried about canada buys asian -- cannibalization? >> no. i think we have a strong partnership with amazon and i believe we will maximize the sales for j.crew mercantile by growing j.crew mercantile. >> do you envision further j.crew group brands on amazon? >> not at the moment. >> you also developed a number of other third-party relationships. recently, nordstrom. how big a part of the business do you see wholesale becoming for j.crew? the short-term, wholesale has been a huge global opportunity for us. we have a wonderful relationship in the

we talk to the ceo how high end brands are making an impact on brands are making an impact on e-commerce) we were both working on that first network that would eventually become verizon's. back then, the idea of a nationwide wireless network was completely unreasonable. but think about how important that first call was to our lives. it opened the door to the billions of mobile calls that we've all made in the last 34 years. sometimes being first means being unreasonable. i'm proud i was part of that first call, and i'm proud that i'm here now as we build america's first and only 5g ultra wideband network with unprecedented wireless capacity that will not only allow for phones to be connected, but almost everything-- transforming how we all live, once again. (bob barnett) as you know, this call today is the first call that we've made on the cellular system. feel that? that's the beat of global markets, the rhythm of the world. but to us, it's the pace of tomorrow. with ingenuity, technologies, and markets expertise we create the possible. and when you do that, you don't chase the pace of

companies been burning them our chief correspondent tony travers tells us about how some of these big brands may be doing an about face now let's get to the stories topping today's this in financial headlines. the chief executive of dance key bank denmark's largest has resigned over a two hundred billion dollar money laundering scandal that has implicated the retail bank branch and is still only up c.e.o. thomas borgen said it is best for all parties for him to go does he released an audit report today which claims the bank did meet legal obligations in a stoniest financial supervision of florida who said they will review it the malfeasance is said to involve fifteen. thousand customers and says they were unable to determine the total amount of money laundered through their bank danske the stock price fell seven percent on the new global firms whereas you have bureaucrats writing the tax code and as one of the starbucks spokespeople that she is quoted as saying you know we abide by the tax code i mean of course they're looking for loopholes and actually really so does everybody i think thoug

sports dedicated advertising brands are nike adidas under armor and gator aid with the other brands taking the top spot depending on the sport well known athletic apparel companies like nike and their jordan brand have boosted their profile by partnering with famous sports teams their latest venture being the famous soccer club perry st germain already worth two point eight billion dollars in two thousand and sixteen the partnership will add to p.s.g. is already sizeable nine hundred seventy one million dollar value revenue amassed by sponsors for the n.b.a. for example exceeded almost one hundred sixty six million dollars with state farm and playstation nabbing the top two spots according to nielsen sponsors of sports are starting to put their advertising revenue into new products streams for their sports obsessed customers papa johns is one such example as they offer pizza specials during local and regional sporting events if the home team wins that money enabled founder john shatner to contribute money back to the university of louisville and sit on its board as well as local imp

the £1.6 billion deal has outraged some fans of the brand.s run versace since the 1997 murder of her brother, gianni. she called the sale a "very exciting moment" that allows versace to reach its full potential. the summer heatwave led to stronger—than—expected sales at next in the first six months of the year. the clothing retailer says that means it will raise its profit forecast for the year by £10 million. the co—founders of photo—sharing giant instagram are both leaving the firm after reports the two disagreed with owners facebook. instagram was bought by facebook in 2012 for £760 million, and now has more than one billion users. let's get more on that story now about the co—founders of instagram leaving the social media giant. kevin systrom and mike krieger said they were departing the firm, to "explore our curiosity and creativity again". systrom and kriegerd started the image sharing site in 2010. they continued to run the service after it was bought by facebook in 2012 for $1 billion — that's about £760m. however, there have been num

keeping control over their brand and product.ately, they had become frustrated with an unusual uptick in day-to-day involvement by zuckerberg, who is now more reliant on instagram, now worth $100 billion, for facebook's growth. sarah frier followed the story. sarah: facebook is so much more dependent on instagram now than it ever was. because facebook's own growth is going to slow. they are going to have to spend more to grow in new areas. instagram is so crucial to that picture. it just hit one billion users, but there are many more users they can still add. advertising is thriving and they have the products that everyone wants to use. there has been a lot more attention paid to the way that instagram could drive traffic to facebook, which is kind of a new dynamic. basically in the past, instagram was very dependent on facebook for its growth, now facebook is becoming more dependent on instagram. emily: two years ago, i sat down with kevin systrom, and asked him, do you regret selling? facebook bought instagram four $1 billion a

tutorial creators for example neglect to mention that they're being paid to promote products big brands such as tobacco companies use social media influencers to promote their products consumer watchdogs in the u.s. and in the u.k. say they have started looking more closely at social media marketing practices one of the reasons is because influencer marketing has become extremely popular for targeting generations said that is the demographic roughly aged eleven to eighteen the message is clear social media stars who don't come clean about being paid to promote certain brands could find themselves in court along with their sponsors are joining me now from london is roopa shar an influencer marketing regulatory consultant and founder of hash tag thanks very much for being with us so for the uninitiated among us just explain to us broadly what exactly is influencer marketing sure it's at its my simple it's where a brand will partner with a somebody with a large social media following to promote their products and that might be three just a single sponsored post or through a long term campa

you are well established, you are working with big brands, how did you do it?the issue in advertising is that brands and agencies have a lot more content to make these days than they ever did before. i spotted i guess the gap in the market, seven—and—a—half years ago, as the immediate yes industry proliferated they would require higher volumes of video but for less, i set up the company and set down the road. so you do two things, you have one is the market place, getting these people together, and you are also sort of almost like executive producing this as well. yes, so through the platform we connect the company with the right production company and film film—maker and we oversee that process to make sure it is delivered on budget on time. so this company is very much democratising the process because if you wind the clock back, i don't know, five yea rs, clock back, i don't know, five years, places like soho in london, certain hubs round the world dominated this kind of area, you know, certain film—maker, dominated this kind of area, you know, certainfilm—m

today, italian brands make up 10% of total consumption of luxury goods across the world.hey preserve and grow that market share? mr. illy, thank you so much for still being with us. when you look at the italian magic, there are very many italian high-end names, and this is despite the political turmoil that we saw in the last 40, 50 and more years. what is the secret sauce that italy has? andrea: italy has an enormous heritage to such a wealth in nature and whatever is intangible in culture. we are the country of beauty, though, and we are at the very center of the cradle of civilization, the mediterranean. with all of this kind of natural competitive advantage, there has been so much beauty and heritage sedimenting in the country which still inspires creativity and ingenious in terms of technology and innovation of our best minds. so with that, this luxury market is great because it's over 1 trillion. and italy is a co-leader with our colleagues in france, but we have two great, strong points. we are the countries with the highest amount of sectors in luxury. we miss onl

and it changed the way brands look at artists. hip-hop artists in particular.g campaigns or be a part of their brand campaigns and they got the first endorsement deal as a result of it. >> they say my adidas was the start of sneaker culture, but i say it's the start of the awareness that the whole culture existed in the first place. >> we took the beat from the street and put it on tv. it gave all of those sneaker experts, all those sneaker wizards, all those sneaker psychos, a platform. so we kind of opened up the door to the basement and let the culture out. >> this thing called hip-hop, it went from the streets of new york to the rest of the globe. >> hip-hop was cooler than anything that came before it and being young, i wanted to be about something different. to me, whatever run dmc was rocking at the time was cool. so shell-toed adidas and up, no shoestri shoestrings, oh, my god, that's crazy. i didn't want no shoes with shoestrings in them. about a year and a half after that. >> adead d dedadeed da deedeed dd adid adidas, nike, whatever. the sneaker wars

emma: two weeks ago you relaunched the j.crew brand.t sort of response are you seeing from customers? do you see increased traffic, higher sales? jim: we are excited about the relaunch. we are definitely seeing an increase in new customers as well as reactivated customers, those people who have left the brand and are coming back. emma: are they spending as much as you would like? jim: they are. it's an exciting time. when i started i received so many e-mails from customers saying, i loved j.crew, but i have grown out of the brand, meaning physically, it does not fit me anymore. we are now receiving so many comments via social media of people who are so happy to be able to shop the brand again. so inclusivity isn't just about trying to be everything to everybody, it's about in whatever you're doing, including as many people as possible. in fact, we received a comment on instagram from a woman who said, thank you so much for showing the extended sizes. please keep doing it. it helps me a lot. emma: you've talked a lot about engagement thr

now the cia it's definitely the influences are much more aware of what they need to be doing and brands are also a lot more aware of how they need to ensure that post of clearly disclosed why is this so important what does this mean to the so-called generation of generations that it's coming up now well it's important because you know generations the we are consuming much more social media content than we ever have before. so the markets you know that the market for instance marketing is growing exponentially and so we're immersed in it so traditionally we've always been able to tell the difference between advertising for example on t.v. and editorial content there's been a clear distinction between the two whereas with the social media marketing sometimes it's very difficult for a consumer to be able to tell what is paid for and what isn't and it's important for consumers to know this because it will make a difference to their decision as to whether they actually believe that influence a cares about that product and makes a decision difference as to whether they actually want to purcha

tutorial creators for example neglect to mention that they're being paid to promote products big brands such as tobacco companies use social media influencers to promote their products consumer watchdogs in the u.s. and in the u.k. say they have started looking more closely at social media marketing practices one of the reasons is because influencer marketing has become extremely popular for targeting generations said that is the demographic roughly aged eleven to eighteen the message is clear social media stars who don't come clean about being paid to promote certain brands could find themselves in court along with their sponsors we're joining me now from london is roopa shar an influencer marketing regulatory consultant and founder of hash tag thanks very much for being with us so for the uninitiated among us just explain to us broadly what exactly is influencer marketing sure it's at its my simple it's where brands will partner with a somebody with a large social media following to promote their products and that might be three just a single sponsored post or through a long term camp

we have the founder and ceo of beauty brand virtue lab. she also used to run big brands. ceo of handbag designer ham met. good to see both of you. beautiful bags, fantastic hair care products and both of you started these from nothing, right? and you've run some very big businesses as well. let's start with yu. what's one thing you've learned along the way? >> i've raised a lot of money in my career so what i would say to you is if you don't have to raise money, don't raise money. if you do have to raise money, make sure you belduild a strong relationship. what starts out good could sometimes not end soup well, so i would encourage people do their due diligence if they're raising venture capital fund or family office money, it's a pret continue tense relationship. >> i just did an interview, it will be on the podcast later on but with the founder of mail chimp they did more than a billion and a half revenue last year, never took a dime. i think it's interesting for people to see there's another way to grow a company and grow it large, you do not always have to go raise mo

they produce men's clothing as well as women's fashion for luxury brands mostly sold in german stores. two thousand employees work here the average net salary of three hundred fifty euros per month is higher than other factories around the e.u. country. because. we pay more than average because we expect more than average from our employees. flexibility like quality flexibility and adapting to new products and materials. it's two thirty pm time for a shift change employees have worked hard for their above average salary a few years ago a strike shut down the production line one worker outside the factory though told us the salary still isn't enough to survive on. the mind of instead of adjusting our salaries upwards they keep going down. they have people who time our work then they don't work in the allotted time instead of motivating us and giving us incentives in the mylan what i meant the. workers' rights groups are calling for change. the main headquarters for the union representing clothing and textile workers is located in the capital sofia it represents five thousand employees.

we are powering the we chat presence of luxury brands.that is interesting for the industry. this is something we will probably see in the western world with instagram or other apps becoming more integrated with platforms like ours. emily: that was the farfetch ceo speaking to bloomberg. coming up, ge has been led through several transformations and the person responsible once to do the same for others. that is next. plus, gap is the only retailer to make the first gender equality index. one company -- they tell us why their mission is more than just a selling close. that is next. this is bloomberg. ♪ ♪ emily: this is "bloomberg technology," i'm emily chang. as ge's first female vice chair, she pushed the company to adapt to trends. she saw the green initiatives like eagle imagination along with msnbc, hulu, nbc digital, imagination at work. now she wants to help others successfully next navigate change. in her new book, she shares her own transformation story as well as ge's to guide entrepreneurs and execs. she joins me now in the studio

>> pro mat is a swimmer brand.ditionally when you go to the pool, you feel uncomfortable in your swimsuit. they wanted to get rid of the preconceived notions of what beauty typically is at the pool. we cast a guard in -- they were policing the types. we redefined the pool rules to be about, instead of about running at the pool or no horseplay, it was about all abilities accepted. cellulite allowed. intolerance not tolerated. it worked. we saw a tremendous reception to the ad with the crow mat community. they loved it. they saw an increase of following of 15%. of 25% increase in sales for the brand from the campaign. >> wow. >> and this campaign was picked up in over 50 publications globally and got 90 million impressions with no paid media at all. >> interesting. but the 25% increase in sales is the key number here. >> absolutely. >> what is it? do you think consumers -- say i am a brand and i'm thinking about launching a campaign. in the past i would take the most kind of a stunning man, stunning woman, handsome m

mercantile really is a new brand as well.eared toward the younger customer, still with the preppy spirit and a greater value. and we felt like amazon was the perfect home to launch that new brand. >> but you are not worried that about cannibalization? jim: no. >> are you concerned at how they might use your sales data? jim: i believe we will maximize the sales for j.crew mercantile by growing j.crew mercantile. >> do you envision further brands being sold? jim: live at the moment. >> you also develop third-party relationships. how big a part of the business to see wholesale becoming for j.crew? jim: in the short-term wholesale has been a big global opportunity for us. we have a wonderful relationship in the u.s. with nordstrom, but we do not have a relationship across the globe. allntly we were launched across europe and all of the major department stores, and in south america as well. we are exploring opportunities in asia now. >> two weeks ago you relaunched the j.crew brand. what sort of response have you had from customer

mercantile really is a new brand as well.d toward the younger customer, still with the preppy spirit and a greater value. and we felt like amazon was the perfect home to launch that new brand. make sure not worried about cannibalization? are you concerned about how they might use your sales data? have a stronge partnership with amazon and i believe that we will maximize the sales for mercantile by growing j.crew mercantile. furtheru envision j.crew brands being sold on amazon? jim: not at the moment. >> you developed a number of other third-party relationships. how big a part of the business do you see wholesale becoming for j.crew? jim: in the short term, wholesale has been a huge global opportunity for us. we have our wonderful relationship with the u.s. with nordstrom, but we did not have relationships across the globe. recently, we launched all across europe in all of the major department stores, and in south america as well. we are exploring opportunities in asia now. >> two weeks ago you relaunched the j.crew brand. wha

firm has private shares at the top end of the indicative range, at the manager says it is a solid brandclearly excited investors. so what is very interesting as they saw that demand and now they are going to raise the money to almost double their footprint and expand raise the money to almost double theirfootprint and expand into new geographies. so it is very, very exciting. this is what... and it is a simple story. it a success story indeed, but could market sentiment hurt its stock market debut?” indeed, but could market sentiment hurt its stock market debut? i think on historical numbers of valuation looks high, but if you look forward the actual growth is very tangible. it is not something that you can't foresee how they will grow. every store ta kes foresee how they will grow. every store takes one to three months to break even, and that is a huge return on investment, so to me the growth is very solid and very quickly they reach valuation where it is very reasonable. what about its food hygiene issues? one of its singapore branches shut down temporarily. do investors care about t