brandless is a community of people that believe everyone deserves better and it doesn't have to cost we can curate and edit a simple assortment of what you're looking for. shampoo on amazon, you will get 20,000 results. you say you only want to see the clean ones. you're going to get one great shampoo and it is three dollars. is simplified. amazon has everything, we have products we have created and curated for the community that we sell to the community, and it's not a lot of choice, which for a lot of people is very relaxing. it's anti-overwhelmed. .mily: you're only a year old him would like to say i won over, but the product in the story and the opportunity to reimagine an industry is what he has built the fund for. whouilt a team of investors are operators, who know how to scale things, who see that the cpg industry is really broken. it is so many layers and it was built for a very different time. products were built for the shelf, not for shipping, and they were going through stores and never markups and it was terribly inefficient. what he saw was that we could completely disr

. -- brandless. scarlet: if you translate it, it means without brand. joe: i did not know that.he price of all those things? organic peter butter is three dollars versus told dollars. julie: i think everything is three dollars. joe: oh, everything? julie: i will have to go back but i have seen a lot of things at three dollars. scarlet: romaine bostick, thank you and saying with us more is estimize founder leigh drogen. this is bloomberg. ♪ ♪ scarlet: "what'd you miss?" we are awaiting apple "what'd you miss?" ford's fiscal results after the bell in about nine minutes from now. investors hope a beat will help turn the tech sector around. back with us is leigh drogen founder and ceo of estimize. we were talking about how apple seems to be a more warring tech company than other names. joe: it is only the biggest company in the world. scarlet: it is and it is a phone company and the other services are kind of small compared to the iphone itself. what is the most interesting thing you notice about estimates coming in from apple? leigh: we are to see a smaller range of estimates than