brandless is an e-commerce startup based in san francisco.he so-called anti-brand got its start in 2017 with a mission to offer quality products at a very low cost. their inventory includes a broad range of everyday necessities, from food to beauty products to office supplies, eachwith the ceo of brandless,en tina sharkey. -tina, thanks for coming in. -thank you so much for having me. -the whole idea of brandless was to create a simple, organized, edited assortment of the things that you love, -the whole idea of brandless was to create a simple, organized, from chips to crackers to cookies, you name it. and then in the essentials -- so, organic spices or organic all-purpose flours and baking mixes -- as well as personal care -- so fluoride-free toothpaste, essential-oil mouthwash. -was there a particular momeny so fluthat sort of dropaste, eto create this brand?h. you've been in business for a while and done a lot of other things that are pretty different from this. -yeah. i would say what's interesting is, it all started with my co-founder.

-so, everything at brandless is $3, which ivery low.ell me what kind of products we're talking about. the whole idea of brandless was to create a simple, organized, edited assortment of the things that you love, from chips to crackers to cookies, you name it. and then in the essentials -- so, organic spices or organic all-purpose flours and baking mixes -- as well as personacare -- so fluoride-free toothpaste, essential-oil mouthwash. -was there a particular momenr thatof drove you to create this brand? you've been in business for a while and done a lot of other things that are pretty different from this. -yeah. i would say what's interesting is, it all started with my co-founder. ido leffler and i decided that we actually wanted to change the world togethle in our own small, huay. and we were both doing lots of other things at the time, but we said, "let's carve out the time and the space to as ually figure out whaoken and what we want to fix." i came from building communities. i came from buildingommerce and media and direct consumer