brandon tartikoff. there is not a billionaire who has not been broke. the rest of the people are really trying. this is a lot about what "mad men" is about. you are trying to keep your head above water and have a nice house. knowing what would hit creatively. why would you not just use yourself? anyone who is trying to guess what the public wants or says they know, others do not know. that is what i say. when i was trying to sell it, i was, "do you like it?" also, when you ask them if they like it, they are not telling you the truth. "do you like this poster with a sexy image on it?" focus groups are touchy. people not being able to stand by their own opinions are touchy. and it requires a certain amount of bravery to take some cash and go and do it. what do you do? i have no stars. there was no one on that show that was really known to the public. that spirit at amc, that is why no matter what happens, i feel this deep loyalty to them. we had a meeting when we talked about the show, and we would look at each other and say, "do you like it?" that is the