the closest equivalent are the kings and queens of pop culture, hollywood royalty like beyonce, brangelinar children subjected to scrutiny from day one. but there's a big difference, celebrities tend to go with conspicuous consumption, arriving at the hospital ward with an entourage. >> i've seen acupuncturists, mid wives, chefs, nannies, photography people. just really a whole roomful to greet the new baby. >> reporter: some take it upon themselves to redecorate the delivery room. >> mariah carey, when she gave birth, couches, scented candles. it was a wonderful operatic moment she orchestrated. >> reporter: jennifer lopez insisted the whole suite was full of white couches. she's wants it very peaceful. >> we are talking about millions, you have to think of the security and doctors and everything there. >> reporter: you have to have hair and make-up. >> you would think when a celebrity is giving birth, they wouldn't need hair and make-up but a lot of them secretly do have it done. >> reporter: today photographers did catch the royal hair stylist quietly slipping into the hospital. can you