in twenty nineteen but who are the advertisers and who are they targeting r t america producer brant warr joins us to explain thanks for having me brant good to have you on the set so tell us who are these e-sports fans and why are advertisers looking to target that well. actually so fall into the same demographics of traditional stick and ball sports fans with only about five percent of the sports fans being outside of the bubble of say a traditional like the n.f.l. fans or something like that they're also really young but thirty percent of them under the age of eighteen and that you know may seem kind of on the surface level like you say this is the kid's department but in reality it's great for advertisers because they're saying we get i'm young and this is going to be a long jeopardy thing you know is going to keep moving forward also when it comes to income if you look at them you know twenty percent they're making over one hundred thousand dollars a year and that's that's not no slouch when you look at the stereotypical basement dwellers a nerdy kid or something like that these are