we asked breanne carter to find out what is behind the excitement. >> this woman noticed the trend as she saw the wedding board on pintrest. >> she kept scrolling through. sure enough, every other picture had that. >> she said the website significantly frees up the time it takes to know a bride's dial. >> have a window into the are and what they want for their wedding. their style is clear. >> on the website, they can pin any interest they have online on to their digital board, and also put the mother run from other users. even met ronnie's wife puts insider campaign focus. this social media guru says it is all the rage, especially with women. >> one estimate is is high as 97% women. it is probably lower, but it is clearly female-oriented. >> at the start of the year, 800,000 people used it. in just a month, it was 2 million per day. this person uses it to find new local artists. >> i found somebody i had never seen before. >> now he plans to set up a pintrest account for the arts center. >> artists want to be seen and connect people with their work. this is a great way to do that. >>