. >> hi, my name is brees culver ton. i live in san francisco for 20 years. i have seen many changes. the reason i initially moved here is because of the uniqueness. north beach is independent still and chinatown is independent. people don't come here to go to jack spade. people don't come here to go to another mall. and the mission has always been unique and you need to retain it's uniqueness in order to retain it's viability. as for the jack spade and mission, i don't know what kind of research they did. i don't think it's a good fit. i don't understand who is going to buy their stuff. maybe they think rich techies are going to buy their stuff. as for their branding and merchandising, of course no stores are going to look the same. it stupid to have the same formula. the idea that a store is always going to look the same like a mcdonald's is outdated branding and merchandising. the idea that every kate spade store is going to look difference is absurd. i think you should consider the fact that they are the same. it doesn't matter what they have on the walls