brenda buttner, senior business correspondent and host of "bulls and bears" is with us now. is there a possibility, maybe a likelihood we'll be paying more, brenda? >> absolutely, especially in the southern states and especially in florida. we have seen wholesale prices had been up 12 cents, since monday. and we are seeing that in florida and we are seeing prices near $3.67 in some gas stations. the issue is, that in between oil and your gas pump are refineries and if isaac tracks through the gulf coast there are major drillers and refineries in that area that have to evacuate. bp is already starting to evacuate some personnel and royal dutch shell has said it stand at the ready to do so. so we are going to see, you know, depending where exactly you live, that prices are already up and they could continue to climb as well. >> jon: specifically in florida there is a price-gouging law there, i know from my im too livi -- my time living there. >> the attorney declares a state of emergency and essentially gas stations cannot charge more than the average of the month before and, t

brenda buttner is a fox news senior business correspondent and the anchor of "bulls & bears."ow are you. >> hi. >> patti ann: we got the good news about jobs created and the bad news, the unemployment rate, 8.3%, why the market optimism. >> basically there were more jobs created than had been expected. and -- but not so many that it would basically take away any hopes that the fed might move in, jump-start the economy. or that european authorities would also do something to resolve the whole debt mess, take more aggressive action and so it was just enough jobs to make us feel a little renewed hope about the economy, but, not so many that it would take away any chance that the fed would move. >> patti ann: yeah, in fact when friday's numbers came out some analysts said the markets are happy because the news was just slightly disappointing and, that might prompt the fed chair, ben bernanke, to consider measures like qe-3, another round of quantative easing which would be good for stocks but bad for the economy, long term. >> it depends upon how you feel about it. a lot of people

i'm brenda buttner, let's get to it. gary b smith, tobin smith. jonas max ferris along with the author "the great crash ahead" and the aspen institute, susan. welcome everybody. okay, harry, forget it a new recession, you think we can't get out of the first one. you have two economies, the households with middle and low income wages and part-time jobs instead of full-time. many are underwater in their mortgages and their unemployment rates are more like 9 0 -- 9 to 10% and the flip side. the college, they're gaining jobs and control about 85% of the financial assets outside of real estate and what the fed has been able to bubble back up with the artificial stimulus and we don't think it's going to lost. the top 20% are doing okay. shopping at guccis. most people feel like recession and never came out since 2009. >> okay, make the days for recovery. >> and we've had jobs created, a strong number and it's getting us up to a good place and 25% are manufacturing jobs and it doesn't happen overnight, but there's no denying that this is a good friend. a

fox's brenda buttner has the story. >> reporter: hot temperatures lead to cool prices for college coedsbe with many stores offering their best deals just in time for back to school shopping. need a new laptop? choose from several great bundle deals from apple and windows. new and returning students should check with retailers about college discounts. >> windows is offering a free x- box 360 if you buy certain types of computer software. apple may give you a gift card. that's worth looking into. your child's college may have a special computer offer. even if you can prove you're a college student, you may get a good deal. >> reporter: now that you've got your tech game up to par, let's look at that wardrobe. with stores looking to make room for fall merchandise, august is the perfect time to capitalize on the end of summer sales so you can look your best on the way to class. >> august is a really great month to start buying summer, seasonal apparel. retailers will offer aggressive discounts to get them out of their stores so they can prepare for fall. you'll see maybe a stacking discount

senior correspondent and anchor of bulls and bear, brenda buttner has more. >> buyers on wall street. likely a part of your 401(k) soared to a three-month high and is now 9% off an early june bottom. but is the rally for real? it was sparked by news that employers added 153,000 jobs in july. and this was better than expected yet in no way a strong survey. brokers are betting central banks here on in europe will be forced to jump start the economy once again, next week, reports on consumer credit and wholesale inventory aren't anticipated to give a boost to the bulls and earnings still are lackluster. companies are cutting costs, so profits aren't so bad, but lagging revenues and sales could slow stocks, plus, outlooks are more negative than they've been in a decade. and there could be momentum on wall street. which seems to be looking at different measures than main street. the recent polls show, nearly two-thirds of consumers think we're in a recession right now. and harris, back to you. >> wow, that's quite a headline, brenda, thank you. for the latest financial news affecting your

brenda buttner here to give us a rundown of the latest gadgets for your students. annon, that's right. a big is survey by ebates. 42% want a new smart phone or tablet before the bell ring. take a look at the gadgets. going back to school used to mean choosing pens, pencils and a lunch box. now, it is a multiple choice quiz for deciding the best technology to help your student succeed. jennifer jolly is the tech life editar for techa .com and says this year all about the hewlett packard ultra book. you can get one for 8 h hundred bucks and jolly says they are great for are older students. >> the hp envy four. super sleek and super life and an awesome battery life. we're talking nine hours. >> for younger students, the kindle, you can get one for $79 and it as perfect alternative for students who really don't need an ipad. >> i get asked all the time does ny my child need anergia . this is $79. you can have an entire library worth of loaner books in the palm of our hands. >> my charge costs between $40 and $100. >> this is portable power on the go. you can do it with

brenda buttner joins us to explain the numbers. hi, brenda. >> hi, shannon. it is confusing. the saying goes if you have two economists you have three opinions. this seems to be one labor market saying two different things. these measures are the as a results of two different surveys. the number of jobs created comes from a poll of businesses and counts jobs. the unemployment rate from a survey of households and looks at people. the payroll survey the number of jobs created is lass better read on the labor force because it polls a much bigger group, nearly 500,000 firms compared to just 60,000 for the unemployment rate. that rate is still a very important gage of the labor market because it looks at the number of unemployed people and in july that look became a bit less bright. the number of people who just dropped out and stopped looking for work because they were discouraged much was high, some 150,000. that makes what is known as the participation rate fall. right now the number of jobs created barely keeps up with the number needed just because of population growth. usual

i'm brenda buttner, let's get to it. gary b smith, tobin smith.ute, susan. welcome everybody. okay, harry, forget it a new recession, you think we can't get out of the first one. you have two economies, the households with middle and low income wages and part-time jobs instead of full-time. many are underwater in their mortgages and their unemployment rates are more like 9 0 -- 9 to 10% and the flip side. the college, they're gaining jobs and control about 85% of the financial assets outside of real estate and what the fed has been able to bubble back up with the artificial stimulus and we don't think it's going to lost. the top 20% are doing okay. shopping at guccis. most people feel like recession and never came out since 2009. >> okay, make the days for recovery. >> and we've had jobs created, a strong number and it's getting us up to a good place and 25% are manufacturing jobs and it doesn't happen overnight, but there's no denying that this is a good friend. and on the unemployment rate-- there is-- on the unemployment rate 22

. >> ainsley: first let's check in with brenda buttner, what's coming up on the cost of freedom businesseconomy means ahead. and what does it say when a number of 30-somethings living with mom and dad is soaring when someone here actually thinks that's great news for the economy, find out why get ready to pay up more. and something new from the tsa may send the ticket prices even higher. cost of freedom at the top of the hour, we'll see you then. >> one of the last things you'd expect to hear from college professors, the shocking new survey, many admit to doing just that and who is the target? the conservative colleagues. >> so whatever happened to college being a place for open mind? well, here now to weigh in on this from the daily caller is michelle steele. good morning, michelle. >> good morning, thanks for having me. >> ainsley: what do you make of this survey? first of all, tell us about it and what do you make of it? >> the survey has liberals openly admitting they have discriminate against conservatives when it comes hiring and papers. if they knew they were conservative, they wo