brenna: i tell them -- i say, "hey, guys, follow us on instagram. here's our number."y we have business cards that we -- i think we have to get some more made. lemonis: today with web-based technology, you can input customer information in a database and send them offers based on the size they wear, the kids they have, their birthday, their anniversary, the colors they like. it's the very specific targeted marketing known as modern day clienteling. the good news is this market is wide-open. doesn't matter about the economy. babies are born every day, in fact, one was born a second ago, and a community of people are gonna buy a gift for the person that had the baby and the baby themselves. i'm gonna head back to new orleans, i learned a lot, and then maybe we can catch up a little later. ♪ how are you? robbie: how are you? lemonis: this is a busy place. robbie: this is a busy place. lemonis: do you have the financials? robbie: yes. this is a 2016-2017 comparison. lemonis: 2016 -- $857,000 of revenue. 2017 -- $801,000 of revenue. 2016 -- $431,000 of gross profit and a 50