brenna conner is circana, a private company and do you work? are you hired by the publishers who hires you there? kind of is a private company and we to two years ago merged with a different market research companies. so when i first started working with circana, it wasn't circana, it was the npd group. in 2022, the npd group merged with i try to become circana. so i was hired by a initially the npd group, a market research company, but in terms of the clients that work with us in the clients that work with our data, it includes major publishers here in the us. and of course those book retailers as well. final question, what are you what are your predictions for the book market in 2025? great question. i think we will see continue new interest in the adult fiction market, particularly for themes of escapism, those that i mentioned earlier that are doing well on book talk, fantasy and romantic. see, i'm also watching books with cozy settings. i've seen some standout titles there that have done well last year, and i think that there will be an au