-soon after he launched, he partnered with a production manager, brenna lane. from there, they slowly grew, reaching almost a quarter of a million dollars of business in 2016. but now, the business has hit a snag. -we don't have any sales online or obviously in store. -sales have sputtered out and profits are meager. -it's terrible. -yeah. it's stressful as hell. -but eric and brenna can't figure out why. -i don't want this to fail. -for the last several years, i've invested over $15 million in the fashion business, and i've had my eye on the manufacturing renaissance happening in detroit. when i put those two things together, i'm confident this could be huge. -hello? -hello! -oh, hi. -marcus, it's nice to meet you! -i'm marcus. -i'm brenna. welcome... -brenna? -brenna. yeah. -nice to meet you! -welcome to our shop! -this is really cool! -oh, thanks! -i wouldn't have really expected to find a retail store. -yeah. it was important to us that our manufacturing and our retail kind of be connected. we make everything that's denim. the aprons. the jeans. the bags. f