and i went to the airport, i got off of the plane, and a woman came up to me said, you brett baier, id yeah, she said i love fox news, because you want and i decide, i fell like calling marketing and saying this is starting to take. >> i'm with fox news channel, not the symptoms -- simpsons, a different fox, doing that over and over, then one day you call and it fox news channel, they know who you are, they answer your calls. >> as we showed up people recognized us, and they said, hey, these are fox news guys. the fox news team, you would kind of feel the channel was resonating. >> one day in particular, i was asked to go downtown because sylvester stallone was in town, i got there, it was chaos, i thought it was a waste of time, he gets in the ring, he looks over at press and hes me, and says hey, brian, come here, for stallone to call me over, and recognize me and know my first name, i thought this is a your full place it resonating with a lot of people. ♪ ♪ >> our nation's first responders serve the communities and put their lives on the line every day. and as country has faced cha