. >> reporter: crisis communication specialist brian baker said they are working on its image. >> policy makers, regulators, there are employees, they need to recruit some of the best and brightest and it's hard to if you have a bad reputation. >> reporter: baker says that they appear to be sincere in its approach is and is back up its words with actions. >> a once gritty street has a new look now after a six month long makeover. the $1.6 million model block project has turned the avenue in the bayview district into a sustainable streetscape. the improvements include landscaping that soaks up rain water and measures to slow photograph tick reduce accidents. even the street lights part of the design. >> the lights, they aren't these tall light that over hang. they are designed to hit the neighborhood. >> the city chose the street for the pilot program following a city wide search. >> the league of conservation voters says independent voters support environmental causes. in a poll, 65% said they consider themselves conversationists, 65% said clue mate change is a problem and 69% said envir