brian bolan has been following the google story. he's growth stock strategist at zacks.com and he comes to us from the c.m.e. group in chicago. great to you have back, what do you make first of all of this stock split, increasing the number of shares, lowering the per-share price but not giving up any control of the company. >> i say good move by them, they look at what they have to give up and what they are going to get in return. they're going to get a lot more retail investors buying into a name that they wish they would have bought at around $300. and now they're going to get that chance. >> they do that all in a very googlesque way when they don'tive up any more control, any more ownership to the company because no none of these new shareholders will come as voters, right? >> right, no vote so there is really nothing to lose here in the situation. >> let's talk about the numbers we saw here after the close. a good report, more than $10 of earnings. pay clicks were voninger, costs per click were down s that a worrying trend? >>