. >> host: brian donahue, why does it work? >> guest: it's a very good and.know the producer and i think that wonderful add because it does exactly what i described earlier. it invokes emotion. it really helps you to understand the candidate outside the context of a politician. you really get to know them, they're worth, their service, with their passions about based on the. dr. wehby, how she cared for patients, how she cared for people and families and that their willingness to validate that in a testimony and an advertisement like the it breaks the mold. what caller college or say, i'md of this negative stuff. here's an ad writer who tells you a lot about a candidate, does it in an emotional way in which is a lot more, testimonial ads. these testimonial ads are really strong validator. they working with real people telling real stories about candidates, is really i think a nice development in political advertising. >> host: what about the candidate talking to the camera themselves? i want to show our viewers mark pryor running for reelection in arkansas. t

our guests are brian donahue and joe fuld. here are your morning headlines. obama laying the groundwork for airstrikes in syria after a decision to approve air surveillance of isis in that country. usa today reported that the president stopped short of saying the president would seek congressional approval for those airstrikes. the washington times front page, the president may appoint congress to strike isis militants. we begin there this morning with the threat of isis and whether or not you think the president should seek congressional approval for airstrikes. (202) 585-3881..c-span.or democrats, (202) 585-3880. .ndependents, (202) 628-0184 you can tweet us or join the conversation on facebook. we will begin with usa today and their headline, obama now weighing airstrikes in syria to combat aiisis. at the white house, during the daily briefing, reporters repeatedly questioned him about this option of airstrikes. if the president is considering them and would he go to congress for congressional approval. [video clip] >> i'm not going to speculate about what

host: brian donahue is a partner with craft media and digital and joe fold is president of the campaign workshop. i want to thank you both for being there for this conversation. next, we are going to turn our attention to scotland's independence on september 18. they will go to the polls to vote on whether or not to leave or not to leave the united kingdom. we will get your thoughts on that coming up next right after this news update from c-span radio. >> an update on burger king's purchaser of canada's tim hortons chain. the wall street journal tweets that warren buffett berkshire taxes onwill pay u.s. its burger king preferred stake. i heard of it and is expected to cover the higher u.s. tax bill. same-sex marriage laws come before court today. attorneys for the states of wisconsin and indiana will argue their case before an appeals court in chicago on why the bands should be reinstated. the bans were rolled unconstitutional two months ago. a decision by the three-judge panel could directly affect hundreds of couples who were married in june after federal butes overturned the bans bef

our guests are brian donahue and joe fuld. here are your morning headlines. obama laying the groundwork for airstrikes in syria after a decision to approve air surveillance of isis in that country. usa today reported that the president stopped short of saying the president would seek congressional approval for those airstrikes. the washington times front page, the president may appoint congress to strike isis militants. we begin there this morning with the threat of isis and whether or not you think the president should seek congressional approvalor