. >> brian epstein said, if the beatles were going to go, they were going to go big.e the announcement that they were going to tour america. the beatles wanted $25,000. well, i didn't have $25,000. and so i borrowed $25,000 on the house. there were no computers, but we sold it out in 3 1/2 hours. >> 17,000 screaming youngsters have jammed their way into the huge amphitheater. but they're the lucky ones. thousands of others outside were not so fortunate. >> here they are, the beatles! ♪ >> the beatles' output was phenomenal. they seemed to always be either touring, making a movie or making a record. >> hello. see these little fellows? they're the beatles. inflatable beatles. they're yours for just $2. >> they had posters and magazines and stickers and dolls and cartoons. like this is the start of where the teenager becomes the most desirable target for the dollar. >> i lived in the projects in brooklyn, in a black community. and the beatles were everywhere. it wasn't like this was a white phenomena. they were everywhere. >> the beatles created a rock industry. they wer