. >> brian epstein said, if the beatles were going to go, they were going to go big.nted 25,000. well, i didn't have $25,000. and so, i borrowed $25,000 on the house. there were no computers, but we sold it out in 3 1/2 hours. >> 17,000 screaming youngsters have jammed their way into the huge amphitheater. but they're the lucky ones. outside, thousands of others were not so fortunate. >> here they are, the beatles! ♪ ♪ let you down, let you down ♪ and leave you flat ♪ i'm going to let you down and leave you flat ♪ ♪ because i told you before ♪ oh you can't do that >> the beatles' output was phenomenal. they seemed to always be either touring, making a movie or making a record. ♪ no, you can't do that ♪ >> hello. see these little fellows? they're the beatles. inflatable beatles. they're yours for just $2. ♪ the best things in life are free ♪ >> they had posters and magazines and stickers and dolls and cartoons. like this is the start of where the teenager becomes the most desirable target for the dollar. >> i lived in the projects in brooklyn, you know, in a black comm