. >>> coming up, the mad dash to the mid-term elections stifel's brian gardner with the latest on theontrol in washington, d.c >>> first, as we head to break, top trending stories this morning. taylor swift's album debuting with a bang. debuting at number one selling more than 1 million copies in the first week massive moves from taylor swift. >>> fans of "avatar. get comfortable for the sequel a run time of more than three hours. the movie debuts on december 16th 13 years after the original. >>> dogecoin seeing a bounce thanks to elon musk's twitter deal leading to increased enthusiasm among investors as the tesla ceo wrapped up the deal for the social media platform. dogecoin up 3.5% right now. "worldwide exchange" is back after this ♪ in any business, you ride the line between numbers and people. what's right for the business and what's best for everyone who depends on it. solving today's challenges while creating future opportunities. it takes balance. cla - cpas, consultants, and wealth advisors. we'll get you there. here, is cvs health. here, we'll never be told our concerns are

voters could think with wallets now more than ever joining me now is stiffel financial analyst brian gardnerood morning. >> good morning. >> you say the hotter than expected read on inflation that we got out last week could heavily influence the mid terms. >> it is one of the last big economic data points before the midterms the jobs report the friday before i think the jobs picture is understood i don't think it is moving voters in the same way when you look at how voters prioritize it is the economy and inflation. you put them together around 35% to 40% make up their minds about that you put in the social issues like crime gives tailwinds to the republicans for the mi midterms the voters look for the last bit of information on how they are feeling. the inflation report reflects how voters are feeling it will not lead them to change their minds and how voters are feeling is not great on the economy right now. >> brian, if the republicans use inflation as a major talking point, won't democrats respond by saying look at the jobs market we have seen unemployment fall from 3.7% to 3.5%? >> sure

. >> thank you, ylan mui joining us for the conversation is stifel strategist brian gardner. l ask you the same thing. why? why this huge shift in story with the momentum that was going toward the democrats just a few weeks and months ago to now swinging back to republicans as we head toward the elections >> i think there are a couple of reasons, dom go back to the summer. former president trump was in the headlines a lot and focus of the attention of the search of mar-a-lago that diverts attention away from incumbent to the former president and republicans. that is bad for republicans. you had a couple political wins. i.r.a. and chips act democrats felt better. that fuels democratic enthusiasm then the case that reversed roe v. wade at the end of june that fueled democratic enthusiasm and intensity during the summer as we get past labor day, economic issues start to reassert themselves along with crime and border security and along with that economic refocusing you had a pair of negative cpi reports in september for august and in october for september. i think that is fueling