and brian hallagan is the cofounder of hub spot, a marketing company. i had not seen that cat video before. that is funny. i somehow missed that one. brian, i wanted to start with you to ask you something about seo. seo used to be sort of the holy grail. is it still as important as it used to be? >> i think it is still very important. the way i sort of think about it is the real shift in the way humans sort of live and shop and learn. people spend a lot of time on google but they also spend a lot of time on facebook and their mobile phone. seo is still a big part of it. you need to do well in social media. they start to look as a signal as to whether you are worthy of ranking for different terms. >> that goes back to social media and providing some sort of content which is something ramon, you talk about all the time. >> i think of small business owners, you have to be publishers. it is no longer good enough to make that winlg it, make that shirt and ship is it off. you have to be publishers and produce your own content, not like msnbc is doing. in a sma