norm brodsky is a magazine columnist and brian hecht is a serial entrepreneur who is working on your latest company which should launch in a few months? >> a few months. >> norm, i don't think we did you right by saying you're a columnist, you're also a very successful entrepreneur. thank you very much for joining us. what struck me about this with streit's is they have the opportunity and talked about moving into this new, more modern factory, which clearly would have increased production, decreased maybe employees, and they said no. >> well, you know, there's a movement afoot, and it started about seven, eight years ago called small giants, three weeks ago i was at the international convention in san francisco, and there's more companies that you think of that want to be great, not necessarily bigger. what they have they call mojo. so streit's has mojo and they want to keep that mojo. >> and you think they couldn't keep it if they moved to some big, modern facilities? >> i think it would change. a company's change when they change of structure of what they have. yeah, i think it wo